{"id":530,"date":"2010-04-26T04:01:01","date_gmt":"2010-04-26T04:01:01","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=530"},"modified":"2010-04-26T04:11:51","modified_gmt":"2010-04-26T04:11:51","slug":"marketing-in-a-social-media-world","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/04\/marketing-in-a-social-media-world\/","title":{"rendered":"Marketing in a Social Media World"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/kfb1.files.wordpress.com\/2008\/02\/getting-ready-to-experiment.jpg\" alt=\"experiment\" \/><\/p>\n<p>Experiment means trying different approaches until you hit the one that works. <\/p>\n<p>Too often \u201cstrategic planning\u201d means setting a course and sticking by it no matter what the feedback. The benefit and beauty of social marketing is the ability to experiment in a new environment and chart a course that may otherwise have never been discovered. <\/p>\n<p>Time to come out of that <strong>BRAND<\/strong> controlled shell and harness the engagement and user generated content\/feedback that can drive the business into the future\u2026 <\/p>\n<p>Don\u2019t be scared, it will only hurt a little and the benefits can far outweight any pain.<\/p>\n<p>Ted Rubin<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiment means trying different approaches until you hit the one that works. Too often \u201cstrategic planning\u201d means setting a course and sticking by it no matter what the feedback. The benefit and beauty of social marketing is the ability to experiment in a new environment and chart a course that may otherwise have never been &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2010\/04\/marketing-in-a-social-media-world\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[194,308,196,32,334],"class_list":["post-530","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-discovery","tag-engagement","tag-experiment","tag-marketing","tag-user-generated-content"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=530"}],"version-history":[{"count":7,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/530\/revisions"}],"predecessor-version":[{"id":537,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/530\/revisions\/537"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}