{"id":5334,"date":"2014-02-02T21:41:55","date_gmt":"2014-02-02T21:41:55","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5334"},"modified":"2014-12-20T17:57:09","modified_gmt":"2014-12-20T17:57:09","slug":"its-not-ok","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/02\/its-not-ok\/","title":{"rendered":"It\u2019s Not OK\u2026"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"pin_images_1\"><a href=\"http:\/\/tedrubin.com\/?p=4617\"><img loading=\"lazy\" decoding=\"async\" alt=\"ADMA Stage 1\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/02\/ADMA-Stage-1-1024x682.jpg\" width=\"457\" height=\"304\" \/><\/a><a href=\"http:\/\/tedrubin.com\/its-not-ok\/#\">\u00a0<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>It is not ok to just use social channels to just broadcast.<\/p>\n<p>It is not ok to simply advertise and call it Social Media.<\/p>\n<p>It is not ok to block employees from accessing social media sites while at work.<\/p>\n<p>It is not ok to discourage employees from building their own personal brands.<\/p>\n<p>It is not ok to allow PR agencies to be your social voice without regular input from company employees.<\/p>\n<p>It is not ok to let interns set your social media strategy.<!--more--><\/p>\n<p>And most importantly\u2026 it is not ok for CEOs to make social media decisions without any knowledge of what it\u2019s about.<\/p>\n<p>#RonR<\/p>\n<p>&nbsp;<\/p>\n<div id=\"pin_images_2\"><a href=\"http:\/\/tedrubin.com\/?p=4617\"><img loading=\"lazy\" decoding=\"async\" alt=\"Screen Shot 2014-02-14 at 7.17.26 AM\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-14-at-7.17.26-AM.png\" width=\"397\" height=\"750\" \/><\/a><a href=\"http:\/\/tedrubin.com\/its-not-ok\/#\">\u00a0<\/a><\/div>\n<div id=\"pin_images_3\"><a href=\"http:\/\/tedrubin.com\/?p=4617\"><img loading=\"lazy\" decoding=\"async\" alt=\"Screen Shot 2014-02-14 at 7.18.05 AM\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-14-at-7.18.05-AM.png\" width=\"398\" height=\"735\" \/><\/a><a href=\"http:\/\/tedrubin.com\/its-not-ok\/#\">\u00a0<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"pin_images_4\"><a href=\"http:\/\/tedrubin.com\/?p=4617\"><img loading=\"lazy\" decoding=\"async\" alt=\"Screen Shot 2014-02-14 at 7.18.35 AM\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-14-at-7.18.35-AM.png\" width=\"398\" height=\"524\" \/><\/a><a href=\"http:\/\/tedrubin.com\/its-not-ok\/#\">\u00a0<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"pin_images_5\"><a href=\"http:\/\/tedrubin.com\/?p=4617\"><img loading=\"lazy\" decoding=\"async\" alt=\"Screen Shot 2014-02-14 at 7.19.14 AM\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-14-at-7.19.14-AM.png\" width=\"397\" height=\"649\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0 &nbsp; &nbsp; It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage employees from building their own personal &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2014\/02\/its-not-ok\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,32,480,30],"class_list":["post-5334","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-marketing","tag-return-on-relationship","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5334"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5334\/revisions"}],"predecessor-version":[{"id":5386,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5334\/revisions\/5386"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}