{"id":5485,"date":"2014-05-19T21:41:00","date_gmt":"2014-05-19T21:41:00","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5485"},"modified":"2014-12-20T16:47:05","modified_gmt":"2014-12-20T16:47:05","slug":"welcome-to-the-age-of-influence","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/05\/welcome-to-the-age-of-influence\/","title":{"rendered":"Welcome to the \u2018Age of Influence\u2019"},"content":{"rendered":"<p style=\"color: #6b6b6b\">\n<div id=\"pin_images_1\" class=\"cb_pin_images alignnone\"><a style=\"color: #2b34a8\" href=\"http:\/\/tedrubin.com\/?p=4769\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" style=\"color: #555555\" src=\"http:\/\/joshuastaubin.com\/blog\/wp-content\/uploads\/2013\/08\/tedrubin.jpg\" alt=\"\" width=\"600\" height=\"406\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #6b6b6b\">In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet\u2026 New Media. But there was nothing really new. It was simply traditional media in a new wrapper\u2026 nothing new at all.<!--more--><\/p>\n<p style=\"color: #6b6b6b\">We are now entering the era of \u201cNew Media.\u201d Media is now aggregated, not a place, a.k.a\u2026 the website destination is dead. People choose their media vs. being beholden to media schedules, formats or those who we \u201cshould\u201d be listening to.<\/p>\n<p style=\"color: #6b6b6b\">Publishers are people, not oracles and print is most certainly unsustainable, and therefore as good as dead. User generated content, and the democratization of content, publishing and the ability to share consume, and publish\u2026 anytime, anywhere is setting the stage for each and every one of us to be the center of our own media channel.<\/p>\n<p style=\"color: #6b6b6b\"><strong><em>Welcome to the \u2018Age of Influence,\u2019 where anyone can build an audience, advocate brands, build relationships, effect change and make a difference.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet\u2026 New Media. But there was nothing really new. It was simply traditional media in a new wrapper\u2026 nothing new at all.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,455,451,358,1899],"class_list":["post-5485","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-influence","tag-media","tag-relationships","tag-tedrubin-3"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5485"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5485\/revisions"}],"predecessor-version":[{"id":5486,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5485\/revisions\/5486"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}