{"id":5507,"date":"2014-06-26T17:18:49","date_gmt":"2014-06-26T17:18:49","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5507"},"modified":"2014-12-20T16:42:54","modified_gmt":"2014-12-20T16:42:54","slug":"sdl-innovate-2014-ted-rubin-build-greater-intimacy-with-clients-and-profit-from-ror-video","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/06\/sdl-innovate-2014-ted-rubin-build-greater-intimacy-with-clients-and-profit-from-ror-video\/","title":{"rendered":"SDL Innovate 2014: Ted Rubin \u2013 Build Greater Intimacy with Clients and Profit from ROR [video]"},"content":{"rendered":"<p><a href=\"http:\/\/www.youtube.com\/watch?v=yMLvxA2vT7Y\">Build Greater Intimacy with Clients and Profit from ROR<\/a><\/p>\n<p id=\"watch-uploader-info\" style=\"color: #6b6b6b\"><strong>Uploaded on Jun 25, 2014<\/strong><\/p>\n<div id=\"watch-description-text\" style=\"color: #6b6b6b\">\n<p id=\"eow-description\"><a class=\"yt-uix-redirect-link\" style=\"color: #1b7fcc\" title=\"http:\/\/www.sdl.com\/innovate-sanfran\" href=\"http:\/\/www.sdl.com\/innovate-sanfran\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.sdl.com\/innovate-sanfran<\/a><\/p>\n<p>If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return on relationship, #RonR. ROI is simple dollars and cents. ROR is about people\u2026 the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.<br \/>\nDiscover new ways to build greater intimacy with your target audience, your clients, and consumers\u2013how to \u201clook them in the eyes digitally\u201d and increase trust, loyalty and advocacy.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"pin_images_1\" class=\"cb_pin_images alignnone wp-image-4811 size-full\"><a style=\"color: #6b6b6b\" href=\"http:\/\/tedrubin.com\/?p=4810\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4811 size-full\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-25-at-8.36.38-PM.png\" alt=\"Screen Shot 2014-06-25 at 8.36.38 PM\" width=\"959\" height=\"510\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Build Greater Intimacy with Clients and Profit from ROR Uploaded on Jun 25, 2014 http:\/\/www.sdl.com\/innovate-sanfran If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2014\/06\/sdl-innovate-2014-ted-rubin-build-greater-intimacy-with-clients-and-profit-from-ror-video\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,358,479,1939,1899],"class_list":["post-5507","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-relationships","tag-ror","tag-sdl","tag-tedrubin-3"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5507"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5507\/revisions"}],"predecessor-version":[{"id":5508,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5507\/revisions\/5508"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}