{"id":5583,"date":"2014-08-27T13:55:06","date_gmt":"2014-08-27T13:55:06","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5583"},"modified":"2014-12-20T16:39:06","modified_gmt":"2014-12-20T16:39:06","slug":"how-do-you-define-a-social-business","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/08\/how-do-you-define-a-social-business\/","title":{"rendered":"How do you Define a Social Business?"},"content":{"rendered":"<p style=\"color: #6b6b6b\"><span style=\"color: #222222\">Let\u2019s define a social business and how it is evolving. It\u2019s not just \u201cbeing social\u201d with your customers (having social profiles where you know they hang out); it\u2019s about being more connected in your business processes as well. Stop thinking in terms of silos of information and people, and start thinking about ways to connect everyone.<\/span><br style=\"color: #222222\" \/><!--more--><br style=\"color: #222222\" \/><span style=\"color: #222222\">For instance, a common problem in many brands has been the gulf between marketing and sales. There has always been a \u201ccold war\u201d going on between those two departments because their thought processes and drivers are different. But if the end goal is to drive more business-why not give them every opportunity to collaborate? Formal meetings can be time-consuming, but social gives us opportunities to help our employees connect with each other (as well as with their personal networks).<\/span><br style=\"color: #222222\" \/><br style=\"color: #222222\" \/><span style=\"color: #222222\">Besides connecting marketing and sales, another way social connection can be an advantage is with customer service. In my opinion, companies that think of customer service more as a mind-set than a separate department already have an advantage. Think of ways to connect everyone who has input so they can collaborate on ways to deliver the best customer experience.<\/span><\/p>\n<p style=\"color: #6b6b6b\">Empower everyone in your organization to leverage social platforms, be present, communicate, and share.<\/p>\n<p style=\"color: #6b6b6b\">\n<div id=\"pin_images_1\" class=\"cb_pin_images alignnone size-full wp-image-4942\"><a style=\"color: #6b6b6b\" href=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/08\/SDL-Not-Being-Social.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4942\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/08\/SDL-Not-Being-Social.jpg\" alt=\"SDL - Not Being Social\" width=\"720\" height=\"720\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #6b6b6b\">\n<p style=\"color: #6b6b6b\"><em><strong>Empower you Employees, and they will Power your Brand.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s define a social business and how it is evolving. It\u2019s not just \u201cbeing social\u201d with your customers (having social profiles where you know they hang out); it\u2019s about being more connected in your business processes as well. Stop thinking in terms of silos of information and people, and start thinking about ways to connect &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2014\/08\/how-do-you-define-a-social-business\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,468,1943,479,30,1899],"class_list":["post-5583","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-engage","tag-interact","tag-ror","tag-social-media","tag-tedrubin-3"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5583"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5583\/revisions"}],"predecessor-version":[{"id":5584,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5583\/revisions\/5584"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}