{"id":5607,"date":"2014-09-16T14:48:31","date_gmt":"2014-09-16T14:48:31","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5607"},"modified":"2014-12-20T16:38:31","modified_gmt":"2014-12-20T16:38:31","slug":"what-doesnt-work-for-a-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/09\/what-doesnt-work-for-a-social-media-strategy\/","title":{"rendered":"What Doesn\u2019t Work for a Social Media Strategy"},"content":{"rendered":"<div id=\"pin_images_0\" class=\"cb_pin_images alignnone wp-image-4981 size-full\"><a href=\"http:\/\/tedrubin.com\/?p=4980\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4981 size-full\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/09\/Not-Being-Social.jpg\" alt=\"Not Being Social\" width=\"532\" height=\"364\" \/><\/a><\/div>\n<p>You know what doesn\u2019t work for a social media strategy?\u00a0<em><strong>Not<\/strong><\/em><strong>\u00a0<\/strong><strong>being social<\/strong>. It might sound like common sense, but all too often, being social is overlooked in a social media strategy.\u00a0 It\u2019s not enough to just start accounts with all the most popular social media tools and community sites, even when you include professionally-designed graphics and a big bold display of your logo and a few text lines about your brilliant mission.\u00a0 First and foremost, you absolutely must\u00a0<strong>BE SOCIAL!<\/strong><!--more--><\/p>\n<p>When you are not being social, even if you think there is no message, you ARE\u00a0<a href=\"http:\/\/blog.zuberance.com\/blog\/no-more-mixed-messages-integrate-social-media-marketing\/\">sending a message to your consumers<\/a>\u00a0and potential consumers \u2013\u00a0 and it is not a message you want to have associated with your brand.\u00a0 That message is\u2026 we don\u2019t want to socialize. From the consumer perspective, your not being social looks like this:<\/p>\n<ul>\n<li>Not paying attention<\/li>\n<li>Not being interested<\/li>\n<li>Not caring<\/li>\n<li>Not engaging and interacting<\/li>\n<\/ul>\n<p>Silence (not being social) is a lot quieter online than it is face-to-face.\u00a0 When you are silent online you are actually screaming\u2026 we don\u2019t want to make the effort to build relationships or pay attention.<\/p>\n<p>There is pressure these days to have a perfect social media strategy in place, and to have it in place NOW.\u00a0 A\u00a0<a href=\"http:\/\/blog.zuberance.com\/blog\/don%E2%80%99t-simply-ride-the-social-media-wave%E2%80%A6-guide-it-with-strategic-intent\/\">carefully thought-out, integrated strategy<\/a>\u00a0is very important, but even more important right NOW is to just start\u00a0<strong>being social<\/strong>.\u00a0 Start now.\u00a0 Be social while you\u2019re honing your strategy and building your ideal social media team so when you implement the rest of your strategy, your consumers will already be gathered around you.<\/p>\n<p>Start the connections and start to\u00a0<a href=\"http:\/\/blog.zuberance.com\/blog\/brand-advocates-are-people-too%E2%80%A6-nurture-that-relationship\/\">build the relationships<\/a>\u00a0NOW\u2026with the opposite of not being social:<\/p>\n<ul>\n<li>Be genuinely interested \u2026 and interest<em>ing<\/em><\/li>\n<li>Pay consistent attention to your consumers<\/li>\n<li>Ask questions, respond to answers, ask more questions, respond again (i.e. ENGAGE)<\/li>\n<li>\u201cTalk\u201d\u00a0<em><strong>with<\/strong><\/em>\u00a0your consumers, not\u00a0<em><strong>at<\/strong><\/em>\u00a0them<\/li>\n<li>Provide real, relevant value by interacting, listening, and socializing.<\/li>\n<\/ul>\n<p>Don\u2019t let your social media strategy falter.\u00a0\u00a0<strong>Get out there and get social\u2026<\/strong><strong>\u00a0<\/strong><em><strong>now<\/strong><\/em><strong>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know what doesn\u2019t work for a social media strategy?\u00a0Not\u00a0being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy.\u00a0 It\u2019s not enough to just start accounts with all the most popular social media tools and community sites, even when you include professionally-designed graphics and &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2014\/09\/what-doesnt-work-for-a-social-media-strategy\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,1950,32,358,479,245,30,208,1899],"class_list":["post-5607","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-consumer","tag-marketing","tag-relationships","tag-ror","tag-social","tag-social-media","tag-strategy","tag-tedrubin-3"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5607"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5607\/revisions"}],"predecessor-version":[{"id":5608,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5607\/revisions\/5608"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}