{"id":5609,"date":"2014-09-19T03:46:21","date_gmt":"2014-09-19T03:46:21","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5609"},"modified":"2014-12-20T16:38:20","modified_gmt":"2014-12-20T16:38:20","slug":"how-to-get-more-active-fans-on-facebook","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/09\/how-to-get-more-active-fans-on-facebook\/","title":{"rendered":"How to Get More Active Fans on Facebook"},"content":{"rendered":"
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\u201cWant to turn \u201clurkers\u201d into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors.\u201d<\/em><\/h3>\n<\/blockquote>\n

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Getting more \u201cactive\u201d fans on Facebook isn\u2019t all that complicated, but it does depend upon your definition of \u201cactive.\u201d For me, \u201cactive\u201d means people who visit and read the content there, whether that be informational, thought leadership, event-related content or conversation.<\/p>\n

What most business owners don\u2019t realize is that those who simply visit and read\u2014aka, the lurkers\u2014are the ones who are really important to scale. While they might not participate directly, they do so vicariously through the visitors who do participate and via the content they come to see.<\/p>\n

Attracting Attention<\/h2>\n

To get people to visit your Facebook page more often, you have to give them a reason to be there by adding value in one form or another, by interacting and engaging with those who visit, and by building relationships. Empower your employees to help you scale your content and conversation, and for heaven\u2019s sake, make it a requirement for, or incentivize, as many employees as possible, especially those in the marketing department, to visit the pages of your fans, get inside their heads a bit, and report back about what they\u2019re talking about and what\u2019s of interest to them. Do this with your competitors as well.<\/p>\n

Have employees link to your Facebook page in the \u201cAbout\u201d section of their own Facebook profiles. Seek out groups that fit your company niche and encourage employees to join. You\u2019re doing this not to spam others with your messaging but to find ways to contribute, answer questions, share expertise and learn.<\/p>\n

I\u2019ve been asked by a lot of people how they can be more successful in building relationships on social channels and on Facebook in particular. And the one thing that keeps coming to the surface is the importance of being \u201cpresent\u201d when you\u2019re being \u201csocial.\u201d<\/p>\n

You know how it is when you meet someone at a conference or in a networking situation and they\u2019re constantly looking around the room to see who else is there, or they\u2019re looking at their device\u2014basically looking anywhere except at you? Those signals mean they aren\u2019t really \u201cpresent\u201d in the conversation, so there is no true connection.<\/p>\n

The same principles apply to online social relationships, so I\u2019m a big proponent of doing what I call \u201clooking people in the eye digitally.\u201d To get the most out of Facebook requires the same personal attention as the human touch and eye contact in a physical relationship.<\/p>\n

So participate by actively engaging on your followers\u2019 pages, not just on yours, and show real interest. Look your audience in the eye digitally, and let them know you\u2019re interested.<\/p>\n

Photo: iStockphoto<\/em><\/p>\n

Originally posted\u00a0AUGUST 5, 2014 American Express Open Forum blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2014\u2013 \u201cWant to turn \u201clurkers\u201d into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors.\u201d<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,393,358,479,1899],"class_list":["post-5609","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-facebook","tag-relationships","tag-ror","tag-tedrubin-3"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5609"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5609\/revisions"}],"predecessor-version":[{"id":5611,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5609\/revisions\/5611"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}