{"id":5624,"date":"2014-10-17T01:09:29","date_gmt":"2014-10-17T01:09:29","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5624"},"modified":"2014-12-20T16:37:29","modified_gmt":"2014-12-20T16:37:29","slug":"how-to-market-to-women-using-social-media","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/10\/how-to-market-to-women-using-social-media\/","title":{"rendered":"How to Market to Women Using Social Media"},"content":{"rendered":"<div id=\"pin_images_0\" class=\"cb_pin_images aligncenter wp-image-10286 size-full\"><a href=\"http:\/\/tedrubin.com\/?p=4982\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10286 size-full\" src=\"http:\/\/switchandshift.com\/wp-content\/uploads\/2014\/03\/post17.jpeg\" alt=\"post\" width=\"700\" height=\"300\" \/><\/a><\/div>\n<p>Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power \u2013 celebrities don\u2019t cut it. Marketers that have a woman\u2019s trust have worked to earn it, by making good products, offering relevant advice and engaging those women. All peers have influence to some degree, especially when marketing to women so the more you understand and relate to the community the better off the brand. If you market to women. recognize and benefit from the value women place on authenticity. Women are busy with multiple responsibilities so keep your site\u2019s navigation intuitive and simple, and keep your message clear and concise.<!--more--><\/p>\n<p>The bottom line: Brand marketing (especially to women) in a social media world\u2026 it\u2019s about relevance, transparency and authenticity.<\/p>\n<p>Looking to market your brand? Check out the following infographic to help you understand your female audience.<\/p>\n<div id=\"pin_images_1\" class=\"cb_pin_images aligncenter wp-image-10279 size-full\"><a href=\"http:\/\/tedrubin.com\/?p=4982\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10279 size-full\" src=\"http:\/\/switchandshift.com\/wp-content\/uploads\/2014\/03\/WomenOfSocialMediainfographic.jpg-httpwww.babble.commomwomen-of-social-media-an-infographic-by-weber-shandwick-copy550.jpeg\" alt=\"1212_WomenofSocialMedia_v14_p1\" width=\"550\" height=\"2151\" \/><\/a><\/div>\n<p>Image credit:\u00a0<a href=\"http:\/\/www.123rf.com\/photo_14953188_women-with-shopping-bags.html\">witchera \/ 123RF Stock Photo<\/a><\/p>\n<p><a href=\"http:\/\/switchandshift.com\/http\/\/\/www.babble.com\/mom\/women-of-social-media-an-infographic-by-weber-shandwick\/\">Infographic Credit<\/a><\/p>\n<p>ORIGINALLY POSTED AT\u00a0<a href=\"http:\/\/switchandshift.com\/how-to-market-to-women-using-socialmedia\">SWITCH &amp; SHIFT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power \u2013 celebrities don\u2019t cut it. Marketers that have a woman\u2019s trust have worked to earn it, by making &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2014\/10\/how-to-market-to-women-using-social-media\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,479,30,1899],"class_list":["post-5624","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-ror","tag-social-media","tag-tedrubin-3"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5624"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5624\/revisions"}],"predecessor-version":[{"id":5625,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5624\/revisions\/5625"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}