{"id":5651,"date":"2014-11-13T00:09:30","date_gmt":"2014-11-13T00:09:30","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5651"},"modified":"2014-12-20T15:56:54","modified_gmt":"2014-12-20T15:56:54","slug":"there-are-no-tricks-or-short-cuts","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/11\/there-are-no-tricks-or-short-cuts\/","title":{"rendered":"There Are No Tricks or Short-Cuts"},"content":{"rendered":"<div id=\"pin_images_0\" class=\"cb_pin_images alignnone wp-image-4899 size-full\"><a href=\"http:\/\/tedrubin.com\/?p=5074\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4899 size-full\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-02-at-3.55.52-PM.png\" alt=\"Screen Shot 2014-08-02 at 3.55.52 PM\" width=\"958\" height=\"531\" \/><\/a><\/div>\n<p>How can your company encourage customer to market for you through word of mouth and sharing? Too many companies are looking for tricks or short-cuts\u2026<!--more--><\/p>\n<p>First and foremost, by delivering an exceptional product. Next\u2026 do everything you can, in every part of your business, to make every interaction with your customers and prospective customers, remarkable.<\/p>\n<p>In today\u2019s market, real trumps perfect because real is what creates trust \u2026 and trust is what makes word of mouth recomm<span class=\"text_exposed_show\">endations work. Consumers who trust your brand are much more likely to become brand advocates, knowing you will consistently deliver on your product and service promises. In fact, 76 percent of consumers recommended companies they trust to a friend or colleague. The key way to gain consumers\u2019 trust is to build authentic relationships with them.<\/span><\/p>\n<p><em>Relationships are like muscle tissue\u2026 the more they are engaged, the stronger and more valuable they become.<\/em><\/p>\n<div class=\"outbrainGlobalClass\"><\/div>\n<div id=\"outbrain_widget_0\" class=\"OB_default\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How can your company encourage customer to market for you through word of mouth and sharing? Too many companies are looking for tricks or short-cuts\u2026<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[],"class_list":["post-5651","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5651"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5651\/revisions"}],"predecessor-version":[{"id":5652,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5651\/revisions\/5652"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}