{"id":5653,"date":"2014-11-16T15:35:10","date_gmt":"2014-11-16T15:35:10","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5653"},"modified":"2014-12-20T15:56:47","modified_gmt":"2014-12-20T15:56:47","slug":"is-networking-in-social-media-a-worthy-investment","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/11\/is-networking-in-social-media-a-worthy-investment\/","title":{"rendered":"Is Networking in Social Media a Worthy Investment?"},"content":{"rendered":"<div id=\"pin_images_0\" class=\"cb_pin_images alignnone wp-image-2995 size-full\"><a href=\"http:\/\/tedrubin.com\/?p=5079\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2995 size-full\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2012\/12\/12.jpg\" alt=\"12.jpg\" width=\"528\" height=\"290\" \/><\/a><\/div>\n<p>An interviewer posed this question to me recently: Is networking in social media a worthy investment?<!--more--><\/p>\n<p>My answer: Depends upon what you call worthy. Is building and extending relationships worthy? Is having friends, fans, advocates who support you worthy?<\/p>\n<p>We have to move beyond simple sales and marketing and realize that relationships are the new currency and Return on Relationship will enhance all your personal and business efforts.<\/p>\n<div class=\"text_exposed_show\">\n<p>Return on Relationship\u2026 simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $\u2019s and cents.<br \/>\n<a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/ronr?source=feed_text&amp;story_id=10152599228608401\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">RonR\u202c<\/span><\/a>\u00a0is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.<\/p>\n<p><strong><em>Relationships are like muscle tissue\u2026 the more they are engaged, the stronger and more valuable they become.<\/em><\/strong><\/p>\n<p><a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/keynotespeaker?source=feed_text&amp;story_id=10152599228608401\">\u202a<\/a><\/p>\n<p><a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/keynotespeaker?source=feed_text&amp;story_id=10152599228608401\"><span class=\"_58cl\">#\u200e<\/span><span class=\"_58cm\">KeynoteSpeaker\u202c<\/span><\/a><\/p>\n<\/div>\n<div class=\"outbrainGlobalClass\"><\/div>\n<div id=\"outbrain_widget_0\" class=\"OB_default\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>An interviewer posed this question to me recently: Is networking in social media a worthy investment?<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,1953,120,1899],"class_list":["post-5653","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-keynotespeaker","tag-roi","tag-tedrubin-3"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5653"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5653\/revisions"}],"predecessor-version":[{"id":5654,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5653\/revisions\/5654"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}