{"id":5668,"date":"2014-12-03T01:45:49","date_gmt":"2014-12-03T01:45:49","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5668"},"modified":"2014-12-20T15:56:14","modified_gmt":"2014-12-20T15:56:14","slug":"when-people-ask-me-whats-the-roi-of-social-2","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/12\/when-people-ask-me-whats-the-roi-of-social-2\/","title":{"rendered":"When People ask me What\u2019s the ROI of Social\u2026"},"content":{"rendered":"<p>When people ask me what\u2019s the ROI of Social, I ask them\u2026 what\u2019s the ROI of Trust, and what\u2019s the ROI of Loyalty. The answer, when used to build relationships the results will be\u2026 longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.<br \/>\n<!--more--><br \/>\nBrands\/Companies that use social successfully reap the rewards of customer satisfaction, deeper employee loyalty, more effective knowledge sharing, improved brand reputation, lowered costs, and most importantly\u2026 increased revenues.<\/p>\n<div id=\"pin_images_0\" class=\"cb_pin_images alignnone wp-image-4938 size-full\"><a href=\"http:\/\/tedrubin.com\/?p=4940\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4938 size-full\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/08\/ROR-RonR-ROI.jpg\" alt=\"ROR (#RonR) = ROI\" width=\"1024\" height=\"768\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When people ask me what\u2019s the ROI of Social, I ask them\u2026 what\u2019s the ROI of Trust, and what\u2019s the ROI of Loyalty. The answer, when used to build relationships the results will be\u2026 longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2014\/12\/when-people-ask-me-whats-the-roi-of-social-2\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[],"class_list":["post-5668","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5668"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5668\/revisions"}],"predecessor-version":[{"id":5669,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5668\/revisions\/5669"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}