{"id":5696,"date":"2014-12-19T14:34:21","date_gmt":"2014-12-19T14:34:21","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5696"},"modified":"2014-12-30T17:10:18","modified_gmt":"2014-12-30T17:10:18","slug":"conversation-is-the-ultimate-content-2","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2014\/12\/conversation-is-the-ultimate-content-2\/","title":{"rendered":"Conversation is the Ultimate Content"},"content":{"rendered":"<div id=\"pin_images_0\" class=\"cb_pin_images alignnone wp-image-3240 size-full\"><a href=\"http:\/\/tedrubin.com\/?p=4767\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3240 size-full\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2013\/01\/Screen-shot-2013-01-17-at-11.51.48-AM.png\" alt=\"Screen shot 2013-01-17 at 11.51.48 AM\" width=\"619\" height=\"345\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<p>Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from\u00a0<strong><em>\u201cConvince &amp; Convert\u201d to \u201cConverse &amp; Convert!\u201d\u00a0<\/em><\/strong>Content creates conversation between you and more importantly amongst\u00a0others.\u00a0<!--more--><\/p>\n<p>Remember, it is not about how many people are having conversations with you, but about those who are lurking, watching, and participating vicariously, and sharing elsewhere\u2026 that is where, and how, it scales. This is a big part of how Duane Reade went from 900 Twitter followers to over 2 million and drive sales via an omni-channel, parallel persuasion approach to social.\u00a0<strong><em>Conversation \u201cis\u201d the ultimate content. \u00a0<\/em><\/strong>\u00a0<strong><em><a href=\"http:\/\/returnonrelationship.com\/\">#RonR<\/a>\u00a0<a href=\"http:\/\/www.purematter.com\/\">#H2H<\/a><\/em><\/strong><\/p>\n<p>Posted previously at <a href=\"http:\/\/tedrubin.com\/conversation-is-the-ultimate-content\/\">TedRubin.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from\u00a0\u201cConvince &amp; Convert\u201d to \u201cConverse &amp; Convert!\u201d\u00a0Content creates conversation between you and more importantly amongst\u00a0others.\u00a0<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[],"class_list":["post-5696","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5696"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5696\/revisions"}],"predecessor-version":[{"id":5784,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5696\/revisions\/5784"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}