{"id":5846,"date":"2015-03-17T13:52:44","date_gmt":"2015-03-17T13:52:44","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5846"},"modified":"2015-03-17T13:52:44","modified_gmt":"2015-03-17T13:52:44","slug":"social-media-is-the-new-quality-control","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2015\/03\/social-media-is-the-new-quality-control\/","title":{"rendered":"Social Media is the New Quality Control"},"content":{"rendered":"
\"Screen<\/a><\/div>\n
\n

If your product is fantastic, when identified and energized your Advocates will spread the word like wildfire. Social networks and traditional word-of-mouth will start buzzing with\u00a0your<\/em>\u00a0product, and sales will reflect your Advocates\u2019 delight.<\/p>\n

But your advocates won\u2019t try to get someone to buy your sub-par product, and they certainly won\u2019t apologize for you or your product. Don\u2019t try to make your Advocates do that work for you, because they won\u2019t\u2026\u00a0and they shouldn\u2019t have to<\/em>.<\/p>\n

The sale starts with your product, not your Advocates; your Advocates are simply the reward you get for ensuring your product is and does everything you promised it would (if not more!). Your strongest relationships are built on\u00a0trust\u00a0\u2013 trust that your brand is committed to producing quality products and services \u2013 and if you don\u2019t deliver that top-notch product, that essential trust is quickly lost. Along with the sales.<\/p>\n

You might be tempted to use social media to over-highlight the best parts of your product in the hopes that the disappointing parts won\u2019t be noticed. But even the best social media relationships can\u2019t perform magic\u2026 they won\u2019t make up for a less-than-great product, and in all likelihood the strategy will backfire.<\/p>\n

However, the good news is that when your product is strong and does carry through on your brand promises, advocates (both consumer and employee), through their social relationships, can skyrocket your product sales. Advocates engage, word gets out, and sales happen. As Seth Godin says,\u00a0Consider the category of \u2018without apology\u2019\u00a0<\/a><\/strong>\u201cPeople will go out of their way to buy and recommend products that don\u2019t require an apology.\u201d They\u00a0will go out of their way\u00a0<\/em>for you. Because they want to\u2026 because your product is what it is supposed to be and has passed\u00a0Social QC<\/em><\/strong>.<\/p>\n

Don\u2019t waste your time trying to hide your product flaws. Invest your time in striving for\u00a0a flawless product, and give your Advocates something to get excited about! #RonR<\/em><\/p>\n

 <\/p>\n

 <\/p>\n<\/div>\n

Previously posted at TedRubin.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

If your product is fantastic, when identified and energized your Advocates will spread the word like wildfire. Social networks and traditional word-of-mouth will start buzzing with\u00a0your\u00a0product, and sales will reflect your Advocates\u2019 delight. But your advocates won\u2019t try to get someone to buy your sub-par product, and they certainly won\u2019t apologize for you or your … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1370,1953,1899],"class_list":["post-5846","post","type-post","status-publish","format-standard","hentry","category-tedrubin","tag-ronr","tag-keynotespeaker","tag-tedrubin-3"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5846"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5846\/revisions"}],"predecessor-version":[{"id":5847,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5846\/revisions\/5847"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}