{"id":5875,"date":"2015-04-16T21:28:11","date_gmt":"2015-04-16T21:28:11","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5875"},"modified":"2015-04-16T21:29:06","modified_gmt":"2015-04-16T21:29:06","slug":"naotalks-ted-rubins-new-way-to-social-marketing","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2015\/04\/naotalks-ted-rubins-new-way-to-social-marketing\/","title":{"rendered":"#NAOTALKS: Ted Rubin\u2019s New Way to Social Marketing"},"content":{"rendered":"
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Originally posted February 11, 2015\u00a0by\u00a0Jasmin Martin<\/a><\/span>\u00a0in\u00a0Nao Talks<\/a><\/span><\/div>\n<\/header>\n

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Ted Rubin is a veteran in the game of social marketing. He\u2019s well known for being a brand strategist, keynote speaker and social media marketing influencer, but Ted is most recognized for evangelizing\u00a0the term \u00a0Return on Relationship\u2122<\/a>\u00a0\u2013\u00a0<\/strong>a social\u00a0marketing principle\u00a0centered around the relationship between brands and their audience. Return on Relationship\u2122\u00a0or ROR comes after brands effectively plan, build, \u00a0strategize and evaluate a social marketing campaign. If done correctly, brands will not only reap the benefits\u00a0of return on investment,\u00a0but they have also ensured long term success through building a personal relationship and connection with their engaged audience.<\/p>\n

We got a mome\"Screen-Shot-2015-03-10-at-7.20.20-PM\"nt to chat with the Most Interesting Man in Social Marketing (in\u00a0our opinion) for his thoughts on what communicators need to do NOW to start receiving a return on relationship for their social marketing efforts.<\/p>\n

Nao Media: What got you into using social networks for marketing?<\/h3>\n

Ted Rubin:<\/strong>\u00a0It was a natural for me as soon as I discovered them in 2007\/2008\u2026 I have been a networker and community builder my whole life, so these platforms were godsends for me.<\/p>\n

NM: \u201cContent is king\u201d has been the go-to phrase of the last several years for digital marketers and content creators. In your opinion, is content the cornerstone of modern business?<\/h3>\n

TR:<\/strong>\u00a0Content brings people in and creates conversation. I like to say that if \u201cContent is King,\u201d then Connection is Queen\u2026 and you know who really rules the house. Old marketing was dictation\u2026 new marketing is communication. It\u2019s time to change from Convince & Convert to Converse & Convert!<\/p>\n

NM: What is your favorite social platform and why?<\/h3>\n

TR:\u00a0<\/strong>Twitter because it gives you a view into what anyone and everyone is talking about. Twitter has the ability to easily build a following and to do so immediately. I believe Twitter is a social marketing tool that leads to other forms of social sharing and is a place to lay the groundwork where other people can pick up things. Twitter is a seeding medium and a place to build engagement and interaction. It is not a broadcast medium (although can be used that way at times). It is not about the quantity of people listening at once, but the ability to lay it out there for those whose attention is drawn to what you have to say at any given moment.<\/p>\n

NM: Although companies are starting to take notice of the importance of content in their marketing, many are neglecting to focus on their relationship with their audience. This gap in engagement makes Return on Relationship\u2122\u00a0\u00a0(ROR) more crucial now more than ever. What would you recommend a company do to bridge that gap?<\/h3>\n

TR:<\/strong>\u00a0People who spend time on social channels do so to network, build relationships, engage and interact. To be successful on social channels you need to be engaged and offer value! Focus on the relationship first, getting to know consumers and giving them reasons to stay engaged\u2026 not just getting them to react.<\/p>\n

Brands\u2026 consumers are seeking meaning and connection. Is your brand interacting in ways that matter to them? If not, then make this part of your brand DNA\u2026 Tell Your Story In a Way People Will Care.<\/p>\n

NM: The way we share content is constantly evolving. What content platforms are your favorite(s) and why?<\/h3>\n

TR:<\/strong>\u00a0Well, my blog is the content hub for everything I do, and a place I own, versus one that another company is allowing me to publish on. But as far as creating, connecting, and sharing my favorite is Facebook by far, and Instagram a close second\u2026 and for straight publishing and reaching the business community be sure not leave out LinkedIn.<\/p>\n

Use Instagram to share images which allow people the ability to add their own interpretation to what you post. The connection, syndication and relationship building of this tool is invaluable\u2026 and fun. Post on Instagram and syndicate to Facebook, Twitter Foursquare and Tumblr\u2026 and images work everywhere! Keep in mind that hashtags on Instagram play a very important role in gaining visibility! Make sure you use them.<\/p>\n

NM:What has been the biggest risk you\u2019ve taken professionally and how has it paid off?<\/h3>\n

TR:<\/strong>\u00a0Making a full fledged bet on social media as the marketing vehicle to grow e.l.f. Cosmetics (EyesLipsFace.com) in Q4 2008 and sticking with it until it paid off despite the many naysayers at the time.<\/p>\n

NM: What are some predictions you have for social marketing in 2015?<\/h3>\n

TR:<\/strong>\u00a02015 needs to be the year of doing what I call\u2026 Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy communicators and I\u2019ve had just about enough. Most often we don\u2019t even pay attention to who we are talking to other than via the data we collect (and even that\u2019s a maybe). In order to fix this and really start to benefit from social relationships (both as individuals and as companies), we need to start looking people in the eye digitally.\u2019 We don\u2019t need to fit our world to social, we need to fit social to our world.<\/p>\n

It\u2019s time to stop making excuses, and start bringing in-person social skills to the digital world. All of the positive benefits are out there waiting, and it\u2019s up to us to make the effort to realize them. Let\u2019s get started! #RonR<\/em><\/p>\n

Previously posted at TedRubin.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Originally posted February 11, 2015\u00a0by\u00a0Jasmin Martin\u00a0in\u00a0Nao Talks<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5875","post","type-post","status-publish","format-standard","hentry","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5875"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5875\/revisions"}],"predecessor-version":[{"id":5878,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5875\/revisions\/5878"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}