{"id":5894,"date":"2015-05-14T15:57:11","date_gmt":"2015-05-14T15:57:11","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5894"},"modified":"2015-05-14T15:58:03","modified_gmt":"2015-05-14T15:58:03","slug":"how-to-build-a-mobile-community","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2015\/05\/how-to-build-a-mobile-community\/","title":{"rendered":"How to Build a Mobile Community"},"content":{"rendered":"<p>Building a mobile community is the same as building any community\u2026 engage, interact, add value and show support for the group and what is important to them. In today\u2019s digital world it\u2019s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it\u2019s easy to let a connection or a conversation fall through the cracks. We\u2019re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.<!--more--><\/p>\n<div><a href=\"https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2014-08-02-at-3.55.52-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5895 size-full\" src=\"https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2014-08-02-at-3.55.52-PM.png\" alt=\"Screen-Shot-2014-08-02-at-3.55.52-PM\" width=\"958\" height=\"531\" srcset=\"https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2014-08-02-at-3.55.52-PM.png 958w, https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2014-08-02-at-3.55.52-PM-300x166.png 300w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/a>It is time to re-build our one-on-one communication skills \u00a0and muscles that we\u2019ve forgotten in our rush to new technologies. These skills scale via social because most participate vicariously via the few who interact publicly.<\/div>\n<div>\u2014<\/div>\n<div class=\"gmail_extra\">In order to get by-in from the c-suite be sure to bring awareness to the fact that\u2026\u00a0<em>a Network gives you Reach, but a Community gives you Power. That power solidifies Trust, and Loyalty\u2026 which leads directly to ROI for any person or organization.<\/em><\/div>\n<div class=\"gmail_extra\"><\/div>\n<div class=\"gmail_extra\"><em>Previously posted at <a href=\"http:\/\/tedrubin.com\/how-to-build-a-mobile-community\/\">TedRubin.com<\/a><\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building a mobile community is the same as building any community\u2026 engage, interact, add value and show support for the group and what is important to them. In today\u2019s digital world it\u2019s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2015\/05\/how-to-build-a-mobile-community\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5894","post","type-post","status-publish","format-standard","hentry","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5894"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5894\/revisions"}],"predecessor-version":[{"id":5897,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5894\/revisions\/5897"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}