{"id":5963,"date":"2015-08-18T11:05:20","date_gmt":"2015-08-18T11:05:20","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5963"},"modified":"2015-09-17T21:38:40","modified_gmt":"2015-09-17T21:38:40","slug":"why-the-best-marketers-must-embrace-social-2","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2015\/08\/why-the-best-marketers-must-embrace-social-2\/","title":{"rendered":"Why the Best Marketers MUST Embrace Social"},"content":{"rendered":"<p>From the simplest to understand perspective\u2026 the socially nimble company tasks its employees with \u201copening their listening ears\u201d and tapping into community intelligence (both the company\u2019s and the employee\u2019s communities), then acting on what they\u2019ve learned. This can put you in a much better position than your competitors in two ways: 1) getting a well-focused product to market much faster, and 2) earning a higher level of marketplace trust and identification with your brand.<\/p>\n<p><!--more--><\/p>\n<p>Everybody knows that the faster you can innovate and get things moving, the better\u2014and every brand wants to build trust\u2014but identifying and listening to social advocates is still not considered a \u201cbest practice\u201d in much of the corporate world, much less empowering employees to take advantage of opportunities outside the company\u2019s social community. Instead of looking at social advocacy from a \u201cwin-win\u201d standpoint, brands would be much better served to adopt \u201clearn-learn,\u201d as their social philosophy.<\/p>\n<p>Every business function depends on the quality of the human relationships needed to perform that function. The more we practice using social to learn more about who makes up our communities and how we can serve them better (at every level), the more in-tune we\u2019ll be and the more harmony we can create both inside and outside our companies.<\/p>\n<p>Want your brand to be more successful? Wrap social around every business practice. And while you\u2019re doing so, ditch the win-win mentality, which denotes an ending\u2014not a continuation. Embracing learn-learn increases the value of relationships for all parties.<\/p>\n<p><strong>Those who adapt to social engagement will drive more business and stay competitive\u2014those who ignore it will not. #RonR<\/strong><\/p>\n<p><a href=\"https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2015\/07\/123.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5945\" src=\"https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2015\/07\/123-300x200.jpeg\" alt=\"123\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2015\/07\/123-300x200.jpeg 300w, https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2015\/07\/123.jpeg 652w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the simplest to understand perspective\u2026 the socially nimble company tasks its employees with \u201copening their listening ears\u201d and tapping into community intelligence (both the company\u2019s and the employee\u2019s communities), then acting on what they\u2019ve learned. This can put you in a much better position than your competitors in two ways: 1) getting a well-focused &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2015\/08\/why-the-best-marketers-must-embrace-social-2\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1961],"class_list":["post-5963","post","type-post","status-publish","format-standard","hentry","category-tedrubin","tag-ronr-noletup-justbenice"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5963"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5963\/revisions"}],"predecessor-version":[{"id":5998,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5963\/revisions\/5998"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}