{"id":6027,"date":"2015-11-10T12:15:20","date_gmt":"2015-11-10T12:15:20","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6027"},"modified":"2015-11-10T12:15:20","modified_gmt":"2015-11-10T12:15:20","slug":"have-we-lost-the-art-of-conversation","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2015\/11\/have-we-lost-the-art-of-conversation\/","title":{"rendered":"Have We Lost the Art of Conversation?"},"content":{"rendered":"
\"conversation\"<\/a><\/div>\n

Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of engagement? Do we bypass conversation via social channels, which allows it to happen 24\/7 when used to it\u2019s best advantage, and instead simply continue traditional marketing broadcasting\u2026 for business AND personal.<\/p>\n

I think unfortunately we have bypassed conversation, but only because \u201cwe\u201d allow it to happen. Part of that is due to the limitations of digital conversation, but part of it is also the fact that we\u2019ve become lazy conversationalists since technology has made it look too easy. Most businesses on Social Media, aren\u2019t actually looking or encouraging conversation. It seems that unfortunately conversation isn\u2019t one of their goals\u2026 even though it should be, and needs to be in order to get the most value.<\/p>\n

For most, Social Media is a one-way broadcast medium (other than some Twitter efforts at customer service and interaction)\u2026 simply a means of disseminating a message. Conversing, and truly listening\u2026 not so much. And this happens for a variety of reasons, including\u2026 \u201c\u201dWhat is the ROI of a conversation and can I track it?\u201d, \u201cHow much unbillable time did you waste on that discussion thread?\u201d (a conversation heard at every agency)\u2026 and so on and so forth. We have become spoiled in the digital age and led to believe the only way to have ROI is to be able to track it from first click to sale.<\/p>\n

The power of social lies in the ability to find, learn, interact, and grow. It\u2019s about sharing, creating a connection via conversations, and surrounding yourself friends, fans, followers, consumers who can be part of that growth\u2026 then letting the sales, recommendations, referrals, and sharing come as a result of demonstrable value, good will, and community<\/a> building that is a result. Always keep in mind\u2026 A Network gives you Reach, but a Community gives you Power.<\/p>\n

All this does not mean to imply that sales shouldn\u2019t be your end goal and an important part of how you plan your strategy, or that ROI can\u2019t be measured, but that social should be a relationship and brand building process, and as such needs time and nurturing to yield results.<\/p>\n

Conversation IS the BEST Content\u2026<\/em><\/strong> try it, give it time, and you will be amazed at the results.\u00a0#RonR\u2026 #NoLetUp<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of engagement? Do we bypass conversation via social channels, which allows it to happen 24\/7 when used to it\u2019s best advantage, and instead simply continue traditional marketing broadcasting\u2026 … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1960,1370],"class_list":["post-6027","post","type-post","status-publish","format-standard","hentry","category-tedrubin","tag-noletup","tag-ronr"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6027"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6027\/revisions"}],"predecessor-version":[{"id":6028,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6027\/revisions\/6028"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}