{"id":6053,"date":"2016-01-13T13:59:14","date_gmt":"2016-01-13T13:59:14","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6053"},"modified":"2016-01-13T13:59:14","modified_gmt":"2016-01-13T13:59:14","slug":"so-what-is-noletup","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2016\/01\/so-what-is-noletup\/","title":{"rendered":"So\u2026 What is #NoLetUp! ???"},"content":{"rendered":"
\"#NoLetUp<\/a><\/div>\n

There\u2019s a buddy of mine named Tony Luisi, whom I met when I was at 1-800-Flowers. He was on my team and supported me with corporate sales and a lot of other things. A very active guy, a ball player and a Dad, Tony started using the phrase \u201cNo Let Up,\u201d<\/strong> with regard to honoring persistence and a relentless spirit, and fund-raising purposes for worthy causes. Tony thought it was a great fit for me, too, so he reached out and suggested I use it in some way. It really resonated with me so I created the hashtag #NoLetUp!<\/strong> and started using it in a number of different contexts and incorporating it in my Return on Relationship and #ThisDadWontQuit message. Here\u2019s what it means to me.<\/p>\n

The term #NoLetUp!<\/strong> is about life. It\u2019s about business. It\u2019s about health. It\u2019s everything, really. The concept became real to me when I was battling in the courts to keep my daughters in my life, and I realized that winning the court battle is just the beginning\u2014it\u2019s an every-day effort to stay connected to your kids, especially for single parents. But for all parents, heck\u2014they\u2019re your kids! So there\u2019s #NoLetUp!<\/strong> there. We\u2019ve got to always be going, communicating, staying connected and loving them. It never ends. That\u2019s true of all relationships you cherish with family, friends and business associates. If you want to keep those relationships, your efforts are never ending.<\/p>\n

#NoLetUp!<\/strong> is true of business as well. So many of us think that \u201cWow, if I can just get this next gig, or the next client then I can relax,\u201d but no, there\u2019s #NoLetUp! there. If we want to be successful we have to embrace that. That doesn\u2019t mean you can\u2019t take a day or a weekend to recharge, but you can\u2019t sit on your laurels\u2014you\u2019ve got to keep working it.<\/p>\n

To me it\u2019s also about concentrating on human connection, even in this digital age when we\u2019re connected 24\/7 on a variety of social platforms that keep evolving. There\u2019s #NoLetUp! <\/strong>when we wake up with our phones and are always checking in to see what communication is going on, what\u2019s happening in the world\u2014what\u2019s happening in our day. You just can\u2019t say, \u201cStop the world, I wanna get off!\u201d It\u2019s happening around us whether we\u2019re involved or not, and if we slow down or stop, we lose something important.<\/p>\n

I think #NoLetUp!<\/strong> can apply to any situation that requires effort on our part. It could be something personal like making for time for yourself, family vacation, the effort to stay healthy, exercise, and watch what we eat. Sure, there are goals (like I want to lose 20 lbs or get ready for a marathon), but you don\u2019t just stop when you\u2019ve reached them, if you are doing it right\u2026 you keep going.<\/p>\n

It also applies to group efforts\u2026 like the fight to cure cancer, stop world hunger, or end homelessness\u2014anything that we put our minds and hearts to as human beings. Things that require heart, drive, tenacity and courage\u2014those especially deserve the #NoLetUp!<\/strong> tag.<\/p>\n

Think about how #NoLetUp! <\/strong>applies in your life\u2026 you can apply it to just about anything, but I especially like family and group efforts. Let\u2019s use the tag for more of those. The world can use them.<\/p>\n

#RonR\u2026<\/a> #NoLetUp!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a buddy of mine named Tony Luisi, whom I met when I was at 1-800-Flowers. He was on my team and supported me with corporate sales and a lot of other things. A very active guy, a ball player and a Dad, Tony started using the phrase \u201cNo Let Up,\u201d with regard to honoring … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1965],"class_list":["post-6053","post","type-post","status-publish","format-standard","hentry","category-tedrubin","tag-ronr-noletup"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6053"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6053\/revisions"}],"predecessor-version":[{"id":6054,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6053\/revisions\/6054"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}