{"id":6071,"date":"2016-02-24T10:42:56","date_gmt":"2016-02-24T10:42:56","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6071"},"modified":"2016-02-24T10:42:56","modified_gmt":"2016-02-24T10:42:56","slug":"be-truly-present-be-good-to-people","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2016\/02\/be-truly-present-be-good-to-people\/","title":{"rendered":"Be Truly Present, Be Good to People"},"content":{"rendered":"

\u00a0BY TED RUBIN<\/a><\/p>\n

<\/div>\n
\n
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\"Screen<\/a><\/div>\n

Ted Rubin, Future Strong Hero Interview ~<\/strong>via Bill Jensen<\/a>
\nSocial Marketing Strategist,<\/a>\u00a0Acting CMO of Brand Innovators
\nAuthor,\u00a0Return on Relationship<\/a><\/p>\n

\u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022
\n<\/em>
\nHow do you stay Future Strong?<\/strong>\u00a0Back in 1997, I was with working with
\nSeth Godin at Yoyodyne when he coined the term, Permission Marketing.
\nThat\u2019s where my focus \u2014 Return on Relationship<\/a> \u2014 got started, and I
\ncarried that into the social commerce explosion.<\/p>\n

My advice to everyone is stop worrying about what\u2019s next, and execute
\non what\u2019s now. I see too many people looking too far out into the future.
\nI am rarely the first guy on new platforms. It\u2019s not because I\u2019m just
\nwaiting to see if they take hold. It\u2019s because I\u2019m very busy executing
\nin the current media. I\u2019m very present.<\/p>\n<\/div>\n

<\/p>\n

For me being future strong is about being fully present in the now.
\nWho I am as a person is being very responsive. I need to get back to people.
\nThe best way to leverage social is to engage people, to have conversations,
\nand the only way to do that is to be available for people. A lot of people
\ndon\u2019t think that interactivity can scale. I believe it can. To stay strong,
\nI interact with the people who really want to interact with me. Because
\nthe extended trail of our interactions \u2014 through tweets, additional posts
\nand more \u2014 creates vicarious participation for lots of others who can see
\nor become part of our interacting. Ninety-eight percent of the people on
\nsocial media are vicariously participating, by watching other people have
\nconversations, and then feeling or being a part of that.<\/p>\n

Another big part of who I am and what keeps me future strong is the concept
\nof\u00a0Be Good to People<\/a>. This is a movement started by Kris Wittenberg. I wear
\nher t-shirts, I have her stickers on all my stuff. We met because I started
\nthe hashtag of #JustBeNice<\/a>, and I preach this to companies. If you\u2019re nice
\nto people, if you\u2019re employees are nice to people, if you treat your vendors
\nwell\u2026it makes a very big difference in how you do business.<\/p>\n

It\u2019s All About Who You Decide to Be:\u00a0<\/strong>A while ago, I went through a four-
\nyear battle to keep my daughters in my life. It cost me everything I had.
\nI had to rebuild after that. When it ended, I had lost a lot of years of
\nmy daughters lives and I was angry. And I woke up one morning and realized
\nI don\u2019t want to be angry any more. I wanted to be happy. Children
\ndefault to happy, but many adults do not. We default to angry, upset,
\nand lots more. So I just made a decision to change my mindset. So I now
\ndo my best every day to live by this quote:\u00a0Life is not about waiting
\nfor the storm to pass, it\u2019s about learning to dance in the rain.<\/em>\u00a0I do
\nfor others without any expectation of anything in return. That\u2019s at
\nthe heart of Return on Relationship because, in the end, that will come
\nback to you, one way or another.<\/p>\n

What do leaders need to do to build Future Strong companies?<\/strong>
\nThe smarter companies are telling their employees: \u201cBuild your
\npersonal brand\u2026 Make yourself better. Because the better you are,
\nthe better we are as a company.\u201d If you have one thousand employees,
\nand every one of them has one hundred or one thousand followers on
\nsocial channels \u2014 if those people like where they\u2019re working, think
\nabout the reach that you\u2019re getting.<\/p>\n

A network gives you reach, but a community gives you power<\/a>. If you
\nbuild your employees into a community, the power you will get is
\nastronomical! This is the Age of Influence, where anyone can build
\na brand, affect change, make a difference, 24\/7 \u2014 without a big budget.<\/p>\n

There is no line anymore between work and who you are as a human being.<\/p>\n

Empathy is important. You need to better understand your employees.<\/p>\n

We need leaders who are mentors and coaches vs. a boss. The boss mentality has to emerge from the hearts of your people and what\u2019s happening with them everyday.<\/p>\n

Rubin Strongisms\u2026 #NoLetUp!<\/a><\/strong>
\n\u2022 Be present\u2026 Fully
\n\u2022 Be good to people. All people. Always<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0BY TED RUBIN Ted Rubin, Future Strong Hero Interview ~via Bill Jensen Social Marketing Strategist,\u00a0Acting CMO of Brand Innovators Author,\u00a0Return on Relationship \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 How do you stay Future Strong?\u00a0Back in 1997, I was with working with Seth Godin at Yoyodyne when he coined the term, … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1965],"class_list":["post-6071","post","type-post","status-publish","format-standard","hentry","category-tedrubin","tag-ronr-noletup"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6071"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6071\/revisions"}],"predecessor-version":[{"id":6072,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6071\/revisions\/6072"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}