{"id":6201,"date":"2016-10-17T13:48:12","date_gmt":"2016-10-17T13:48:12","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6201"},"modified":"2016-10-17T13:50:28","modified_gmt":"2016-10-17T13:50:28","slug":"content-marketing-the-times-they-are-a-changing","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2016\/10\/content-marketing-the-times-they-are-a-changing\/","title":{"rendered":"Content Marketing\u2026. the Times They are a Changing"},"content":{"rendered":"<div class=\"single_post_header\"><\/div>\n<div class=\"post_format_content mb55\">\n<div class=\"post-image\"><img decoding=\"async\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2016\/08\/uncategorized-ted-rubin.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-9 \">\n<div class=\"single-post-content clearfix\">\n<div id=\"triberr_endorsement\"><\/div>\n<div>Things ARE changing. Traditional advertising certainly isn\u2019t extinct, but there is simply too much noise out there, and people are sick of it. They\u2019re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things they truly care about\u2014friends, family, personal interests and need, and social connections. You need to take a step back and study this shift in order to take advantage of it.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<p>For brands, that doesn\u2019t mean you can simply move your blast advertising campaigns into social channels. You actually have to make real conversation with real people and help them get what they want. That means knowing your prospects well enough to understand what they want. It also means creating content that\u2019s helpful, entertaining, educational, or all of the above\u2014content that helps them make a decision; content they want to share with friends.<\/p>\n<p>Smart brands have noticed that we\u2019re moving to a \u201cconnection economy,\u201d and they are producing ongoing content that meets the new search \u201crelevancy\u201d standards. They\u2019ve studied their audiences, listened to their social conversations, and have developed plans to use that content in their social profiles to emotionally connect to their audiences and encourage conversation. When it resonates, it gets shared and receives comments and likes, which makes that brand more visible.<\/p>\n<p>What it all boils down to is that in the new world of content marketing, the Content \u201cIS\u201d the Ad. Sharing, conversation, and emotionally connected content will be the ads of the future. Instead of thinking in terms of \u201cConvince and Convert,\u201d start thinking in terms of \u201cConverse and Convert.\u201d Helpful content gives your customers reasons to stay engaged\u2014not just react\u2014and also increases brand advocacy.<\/p>\n<p>&nbsp;<\/p>\n<p>Previously posted at <a href=\"http:\/\/tedrubin.com\/content-marketing-the-times-they-are-a-changing\/\">TedRubin.co<\/a>m<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Things ARE changing. Traditional advertising certainly isn\u2019t extinct, but there is simply too much noise out there, and people are sick of it. They\u2019re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things they truly care about\u2014friends, family, personal interests and need, and social &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2016\/10\/content-marketing-the-times-they-are-a-changing\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1965],"class_list":["post-6201","post","type-post","status-publish","format-standard","hentry","category-tedrubin","tag-ronr-noletup"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6201"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6201\/revisions"}],"predecessor-version":[{"id":6204,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6201\/revisions\/6204"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}