{"id":6248,"date":"2017-01-11T15:28:18","date_gmt":"2017-01-11T15:28:18","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6248"},"modified":"2017-01-11T15:28:18","modified_gmt":"2017-01-11T15:28:18","slug":"build-your-brand-reputation-with-kindness","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2017\/01\/build-your-brand-reputation-with-kindness\/","title":{"rendered":"BUILD YOUR BRAND REPUTATION WITH KINDNESS"},"content":{"rendered":"
\n
\n
\n
\u00a0<\/span><\/div>\n<\/div>\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\"\"<\/div>\n<\/div>\n
\n
\n
\n

What does it mean to build a reputation? I\u2019m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It\u2019s the little things\u2026those moments of unprompted kindness and consideration that stick with you for a lifetime. In other words, the stuff that you truly remember.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

Encouraging those small acts of kindness, as Julie Sims explains so well in her post \u201cKindness is Magic,\u201d<\/a> starts with your staff. Being nice may be its own reward, but it also has real benefits for your reputation.<\/p>\n

Kindness Leaves a Lasting Impression<\/strong><\/p>\n

Small acts of kindness are often spontaneous; however, that doesn\u2019t mean you can\u2019t plan for them. The trick is creating an environment where those acts aren\u2019t just accepted, they\u2019re encouraged. When employees see managers and team leaders putting kindness at the forefront, they\u2019re more likely to follow suit. One act of kindness often inspires another. Here are some examples:<\/p>\n