{"id":6330,"date":"2017-06-07T13:31:58","date_gmt":"2017-06-07T13:31:58","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6330"},"modified":"2017-06-07T13:31:58","modified_gmt":"2017-06-07T13:31:58","slug":"frequency-isnt-a-bad-thing-quite-the-opposite","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2017\/06\/frequency-isnt-a-bad-thing-quite-the-opposite\/","title":{"rendered":"FREQUENCY ISN\u2019T A BAD THING\u2026 QUITE THE OPPOSITE"},"content":{"rendered":"
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Social reach and frequency are tangential to good marketing, as long as your content is relevant to your market.\u00a0How many times does a potential customer or partner need to see your message before they convert? You might as well ask how many licks it takes to get to the centre of a Tootsie Pop (remember that old TV commercial?<\/a>). Some will bite after a dozen licks; for others, it\u2019s three\u2014depends on where your audience is in a given moment when they see your message.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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I hear way too much talk these days about not repeating your message, or re-posting content, or how many times it is \u201cok\u201d to post something. Do not forget the beauty of all these new platforms is that you can make that decision by the minute, hour, day and week\u2026\u00a0and update, evolve and change your strategy as necessary. If you learn to pay attention and \u201clisten,\u201d you will be amazed at the results.<\/p>\n

And remember, you\u2019re not just talking to one person here\u2014you\u2019re getting in front of your audience\u2019s friends and their friends as well. The more the merrier. So do not forget about good ole \u201creach and frequency.\u201d<\/p>\n

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Previously posted at TedRubin.co<\/a>m<\/p>\n

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Social reach and frequency are tangential to good marketing, as long as your content is relevant to your market.\u00a0How many times does a potential customer or partner need to see your message before they convert? You might as well ask how many licks it takes to get to the centre of a Tootsie Pop (remember … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1965],"class_list":["post-6330","post","type-post","status-publish","format-standard","hentry","category-tedrubin","tag-ronr-noletup"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6330"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6330\/revisions"}],"predecessor-version":[{"id":6331,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6330\/revisions\/6331"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}