{"id":6338,"date":"2017-06-27T11:57:52","date_gmt":"2017-06-27T11:57:52","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6338"},"modified":"2017-06-27T11:57:52","modified_gmt":"2017-06-27T11:57:52","slug":"what-is-return-on-relationship-ror-ronr","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2017\/06\/what-is-return-on-relationship-ror-ronr\/","title":{"rendered":"WHAT IS RETURN ON RELATIONSHIP, ROR (#RONR)?"},"content":{"rendered":"<div class=\"single_post_header\">\n<div class=\"row single_post_header_bottom\">\n<div class=\"col-md-4 text-left\">\n<div class=\"single_post_meta_author\"><\/div>\n<\/div>\n<div class=\"col-md-4 text-right\">\n<div class=\"sharebox\">\n<div class=\"sharebox_links\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"post_format_content mb55 text-center\">\n<div class=\"post-image\"><img decoding=\"async\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-26-at-8.12.51-AM.png\" alt=\"\" \/><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-9 \">\n<div class=\"single-post-content clearfix\">\n<p><a href=\"http:\/\/returnonrelationship.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Return on Relationship, ROR (#RonR)<\/a>\u2026 simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $\u2019s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<p>ROR (#RonR) &gt; ROI.. since ROI will match a fixed period of time, or perhaps be income related.. whereas ROR will have a \u2018halo\u2019 effect.. e.g. 2 projects can have same ROI, whereas one was done with better relationship management.. so it has the added benefit of a \u2018satisfied\u2019 customer or relationship\u2026 its like I + compassion.<\/p>\n<p>ROR (#RonR) is measured through organic engagement, community management, sentiment monitoring and so much more. It all comes down to one word: Value. How do your social media efforts create value for you, as a brand, and for your audience? What prompts that viewer to come back to your social channel(s) and to any other place you are looking to drive them to? Social marketing is less about driving traffic, and much more about attracting traffic. Social marketing has evolved from seeing who could gather the most likes to seeing who has the most \u201con target\u201d fan base. A simple quality over quantity shift. Measuring the Return on Relationship is not easy, as it involves not only analyzing connection growth, but also measuring the overall sentiment of your consumers voice in relation to your brand. This includes measuring the organic sharing rates of your content and your channel return rates.<\/p>\n<p>A brand that steps up its engagement game will not only protect, and extend, its organic reach\u2026 but also find a significant competitive advantage. We all love when someone listens to us. When your fans hear from you, their excitement will spread along with your reach and reputation\u2026 Return on Relationship. Fight quantity (clutter &amp; filters) with quality (content &amp; engagement). With every post, update and comment ask yourself, \u201cIs it adding something meaningful or simply adding to the noise?\u201d<\/p>\n<p><strong><a href=\"http:\/\/prevailingpath.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">#FollowThePath<\/a> <a href=\"http:\/\/retailrelevancy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">#RetailRelevancy<\/a>\u2026 <a href=\"http:\/\/tedrubin.com\/so-what-is-noletup?\" target=\"_blank\" rel=\"noopener noreferrer\">#NoLetUp!<\/a><\/strong><\/p>\n<p>Previously posted at <a href=\"http:\/\/tedrubin.com\/return-relationship-ror-ronr\/\" target=\"_blank\" rel=\"noopener noreferrer\">TedRubin.co<\/a>m<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Return on Relationship, ROR (#RonR)\u2026 simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $\u2019s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6338","post","type-post","status-publish","format-standard","hentry","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6338"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6338\/revisions"}],"predecessor-version":[{"id":6339,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6338\/revisions\/6339"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}