{"id":6371,"date":"2017-08-28T17:19:05","date_gmt":"2017-08-28T17:19:05","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6371"},"modified":"2017-08-28T17:19:05","modified_gmt":"2017-08-28T17:19:05","slug":"brand-vs-reputation","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2017\/08\/brand-vs-reputation\/","title":{"rendered":"BRAND VS REPUTATION"},"content":{"rendered":"
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The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms\u00a0really are\u00a0<\/em>similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand is only a part of the whole that forms your reputation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Why Brand Doesn\u2019t Equal Reputation<\/strong><\/p>\n

Your brand is what your business does, what you stand for, and how you approach your work.<\/em>\u00a0You have significant control over your brand because you are able to decide what you want to do and how you want to do it. You can\u2019t completely control how others see your brand, but you can do everything within your power to leave them with a positive impression.<\/p>\n

Your reputation is what people remember and share about you.<\/em>\u00a0Living up to the standards of your brand doesn\u2019t guarantee a good reputation, but it\u2019s an excellent place to start. Brands that are reliable, accountable, and customer-friendly will often have a positive reputation, but it\u2019s no guarantee.<\/p>\n

You can see the difference playing out on social channels all the time. Look at the way that a brand wants to present itself, and the way that people act when that brand attempts to assert its identity. The comments get messy very quickly when a brand\u2019s perception of itself doesn\u2019t match the perception of its audience. A bad reputation doesn\u2019t wash away quickly, no matter how much clever marketing you throw at the problem.<\/p>\n

Building a Positive Reputation Requires Action<\/strong><\/p>\n

No matter what you say about your business, people will ultimately remember what you\u00a0do<\/em>. There will always be people who are simply looking to pick out something negative no matter what, but the vast majority will base their judgment on your actions. Whether you\u2019re building a reputation from scratch or trying to recover from a bad stretch, there is absolutely no substitute for action.<\/p>\n

People will remember the way that you treat them, and they will tell their friends. At its most basic level, that\u2019s how reputation works. By taking the right actions, treating customers with respect, and prioritizing relationships over quick-fix transactions, you\u2019ve got a much better chance of leaving them with something positive to say. In other words, your brand is a promise, and your reputation depends in part on whether you keep it.<\/p>\n

So rather than launching a monolog on what\u2019s great about your brand, give them a reason to talk about you. Focus on the moments that matter most \u2013 the opportunities to help, relate, and connect on a human level. When someone walks out the door, thank them rather than trying to sell them something else. When they come back next time, make recommendations based on what they purchased before, rather than what\u00a0you<\/em>\u00a0want them to purchase right now.<\/p>\n

Social is the great equalizer. It\u2019s very, very difficult to escape a bad reputation when consumers can instantly find what their friends, neighbors, and colleagues have to say about your brand. No amount of marketing magic can erase a bad moment, or replace a good one.<\/p>\n

By prioritizing relationships, living up to your values, and capitalizing on memorable moments, you lay the foundation for a positive reputation. Your business brand is certainly important, but it\u2019s only a small part of what customers see when they look at your business.<\/p>\n

Your Brand\/Business is what you do; your Reputation is what people Remember and Share.<\/em><\/strong><\/p>\n

#RonR<\/a>\u2026\u00a0#NoLetUp\u00a0<\/a><\/p>\n

Previously posted at\u00a0TedRubin.co<\/a>m<\/p>\n","protected":false},"excerpt":{"rendered":"

The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms\u00a0really are\u00a0similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand is only … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6371","post","type-post","status-publish","format-standard","hentry","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6371"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6371\/revisions"}],"predecessor-version":[{"id":6372,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6371\/revisions\/6372"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}