{"id":6422,"date":"2017-12-07T09:45:35","date_gmt":"2017-12-07T09:45:35","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6422"},"modified":"2017-12-07T09:45:35","modified_gmt":"2017-12-07T09:45:35","slug":"the-biggest-mistake-brands-make-when-trying-to-engage-influencers","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2017\/12\/the-biggest-mistake-brands-make-when-trying-to-engage-influencers\/","title":{"rendered":"THE BIGGEST MISTAKE BRANDS MAKE WHEN TRYING TO ENGAGE INFLUENCERS"},"content":{"rendered":"<div class=\"single_post_header\"><\/div>\n<div class=\"post_format_content mb55 text-center\">\n<div class=\"post-image\"><img decoding=\"async\" src=\"http:\/\/tedrubin.com\/wp-content\/uploads\/2017\/09\/alex-holyoake-285987.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-9 \">\n<div class=\"single-post-content clearfix\">\n<p>The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye Digitally\u2026 so for me the most important influencer marketing tool is building relationships.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<p>Influencer marketing, when used to its best effect, is about building a network of business relationships that will yield results over time. You\u2019ll get as much out of the program as you put into it. So if your goal is to find a platform, and make this like programmatic advertising, and do whatever you can to automate the process\u2026 you will be throwing the majority of your budget down the drain.<\/p>\n<p><em>A Network Gives You Reach\u2026 But A Community Gives You Power! Relationships are like muscle tissue\u2026 the more they are engaged, the stronger and more valuable they become. So if you are only focused on the Money\u2026 You risk completely overlooking the People.<\/em><\/p>\n<p><a href=\"http:\/\/tedrubin.com\/biggest-mistake-brands-make-trying-engage-influencers\/prevailingpath.com\">#FollowThePath<\/a>\u00a0<a href=\"http:\/\/returnonrelationship.com\/\">#RonR<\/a>\u2026\u00a0<a href=\"http:\/\/tedrubin.com\/so-what-is-noletup?\">#NoLetUp!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Previously posted at\u00a0<a href=\"http:\/\/tedrubin.com\/biggest-mistake-brands-make-trying-engage-influencers\/\" target=\"_blank\" rel=\"noopener noreferrer\">TedRubin.co<\/a>m<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye Digitally\u2026 so for me the most important &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2017\/12\/the-biggest-mistake-brands-make-when-trying-to-engage-influencers\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6422","post","type-post","status-publish","format-standard","hentry","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6422"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6422\/revisions"}],"predecessor-version":[{"id":6423,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6422\/revisions\/6423"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}