{"id":6440,"date":"2018-01-16T05:59:41","date_gmt":"2018-01-16T05:59:41","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6440"},"modified":"2018-01-16T05:59:41","modified_gmt":"2018-01-16T05:59:41","slug":"amazon-goes-brick-and-mortar-to-connect","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2018\/01\/amazon-goes-brick-and-mortar-to-connect\/","title":{"rendered":"AMAZON GOES BRICK AND MORTAR TO CONNECT\u2026"},"content":{"rendered":"
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by\u00a0Ted RubinRubin<\/a>\u00a0and\u00a0John Andrews Andrews<\/a><\/p>\n

Amazon goes Brick and Mortar to connect\u2026 it\u2019s own bookstores, Kohl\u2019s integration, Whole Foods, Pickup centers \u2013 they are creating a high consumer touch.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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AND realize a vast majority of retail sales (especially holiday shopping) starts at Amazon\u2026 they have become the go-to search engine for retail (1.2 BB in add revenue in Q3).<\/p>\n

Toys\u201dR\u201dUs and other retail woes are a perfect opening for Amazon and new brands to be even more relevant than before. Mattel, Hasbro and even Lego are\u00a0challenged as they can\u2019t rely on just store shelves that they own.<\/span><\/p>\n

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Hottest toy of the year isn\u2019t from a big manufacturer \u2013 just like fidget spinners. And guess who is making that happen\u2026 NOT\u00a0Walmart<\/a>.<\/p>\n

Both\u00a0Walmart<\/a>\u00a0and\u00a0Target<\/a>, after years of chasing Amazon in ecommerce, are trying to drive consumers back to the stores for two reasons\u2026<\/p>\n

#1 \u2013 their efforts in ecomm and mobile have not only been anemic, but they don\u2019t know how to drive profitability there (re: Jet, delivery, CX).<\/p>\n

#2 \u2013 they now see Amazon making the Brick and Mortar connection and they are terrified.<\/p>\n

And what happens after Black Friday, everyone goes home and logs onto Amazon to research what they didn\u2019t get at other retailers, and THEN Cyber Monday is basically hours later creating a double whammy for them and against those whose online experience doesn\u2019t come close to matching Amazon.<\/p>\n

Black Friday is not dead\u2026 it is simply being extended and owned by Amazon.<\/p>\n

SO\u2026 GET ON THE AMAZON TRAIN, OR Learn from them fast and start executing, or fall further behind.<\/p>\n

#<\/span>FollowThePath<\/span><\/span><\/a>\u2026\u00a0#<\/span>RetailRelevancy<\/span><\/span><\/a><\/p>\n

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Previously posted at\u00a0TedRubin.co<\/a>m<\/p>\n","protected":false},"excerpt":{"rendered":"

by\u00a0Ted RubinRubin\u00a0and\u00a0John Andrews Andrews Amazon goes Brick and Mortar to connect\u2026 it\u2019s own bookstores, Kohl\u2019s integration, Whole Foods, Pickup centers \u2013 they are creating a high consumer touch.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6440","post","type-post","status-publish","format-standard","hentry","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6440"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6440\/revisions"}],"predecessor-version":[{"id":6441,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6440\/revisions\/6441"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}