{"id":6443,"date":"2018-01-23T14:59:37","date_gmt":"2018-01-23T14:59:37","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6443"},"modified":"2018-01-23T14:59:37","modified_gmt":"2018-01-23T14:59:37","slug":"get-to-know-your-prospective-partners-colleagues-and-customers","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2018\/01\/get-to-know-your-prospective-partners-colleagues-and-customers\/","title":{"rendered":"GET TO KNOW YOUR PROSPECTIVE PARTNERS, COLLEAGUES, AND CUSTOMERS"},"content":{"rendered":"
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Use the tools available to get to know your prospective partners, colleagues, and customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Let me tell you a story. I\u2019m an older guy\u2026 59 years old (turning 60 this month\u2026 OMG). I graduated college in 1980, and I was taught by my parents to look people in the eye when speaking to them.<\/p>\n

When I graduated college, I got my first sales job. I got a call from my dad after my first week of work and he says, \u201cSo when\u2019s your first meeting?\u201d<\/p>\n

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I said, \u201cIt\u2019s Friday.\u201d<\/p>\n

He said, \u201cWell, what time is the meeting?\u201d<\/p>\n

I said, \u201c10:00.\u201d<\/p>\n

He said, \u201cWhen are you gonna go there?\u201d<\/p>\n

I said, \u201cI\u2019ll probably get there about five to 10.\u201d<\/p>\n

He says, \u201cNo. Get there at 9:00. Walk around the neighborhood. Get to know what other businesses and restaurants are there. Get into the office. Find out what other companies are in the building. Try to get into the office of the person you\u2019re meeting with and see what diplomas are on the wall, what photos are on the desk. Is he a father, a grandfather? Does she golf, does she fish? Does she ski? Where did she go to school? Find points of emotional connection where you can have a conversation with him other than business that\u2019s important to him.\u201d<\/p>\n

Now, today you don\u2019t have to get there an hour early. All this information\u2019s available digitally, but most of us aren\u2019t bothering to use it.<\/p>\n

We\u2019re worried about bringing people to our pages, instead of going and seeing all the information they\u2019re offering us on theirs.<\/p>\n

My advice to you is to make sure to do your research before you go in, after you meet, and regularly along the way. It\u2019s a simple as a click of a button\u2014and then bothering to read something and seeing how it relates to you. And don\u2019t forget if you engage\u2026 the potential value can be unlimited.<\/p>\n

But really my point is that all these tools are tremendous, but if you forget the people, you\u2019re overlooking the most important part.<\/p>\n

Tools help you be more productive. They help you find out things about the people you\u2019re working with. They\u2019re helping you stay on top of your business. But in the end, you\u2019ve got to always keep the people at the forefront of your thinking. Because if you overlook them, if you only look at the money, then you\u2019re missing the most important part.<\/p>\n

#<\/span>FollowThePath<\/span><\/span><\/a>#<\/span>RonR<\/span><\/span><\/a>\u2026\u00a0#<\/span>NoLetUp<\/span><\/span><\/a>!<\/p>\n<\/div>\n

Previously posted at\u00a0TedRubin.co<\/a>m<\/p>\n","protected":false},"excerpt":{"rendered":"

Use the tools available to get to know your prospective partners, colleagues, and customers.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6443","post","type-post","status-publish","format-standard","hentry","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6443"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6443\/revisions"}],"predecessor-version":[{"id":6444,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6443\/revisions\/6444"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}