{"id":6476,"date":"2018-05-17T10:54:17","date_gmt":"2018-05-17T10:54:17","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6476"},"modified":"2018-05-17T10:54:17","modified_gmt":"2018-05-17T10:54:17","slug":"why-you-should-never-let-your-bubble-burst","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2018\/05\/why-you-should-never-let-your-bubble-burst\/","title":{"rendered":"Why You Should Never Let Your \u201cBubble\u201d Burst"},"content":{"rendered":"
\"Why<\/div>\n
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Whether you\u2019ve got a handful of dedicated, vocal connections or a large, diverse group of followers, every single one of us has a \u201csocial bubble,\u201d a finite group of people who connect with you and stay connected to engage in some way. The size of your bubble depends on how you approach social, what your goals are, and how willing you are to truly engage, but there\u2019s no doubt that your bubble is one of your most important assets on social media.<\/span><\/p>\n<\/div>\n

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These are the people who check to see what you have to say every day when they log in, engage with you when you share content, share your stuff, and promote your social presence to others. However, they don\u2019t (usually) do all of those things purely out of the goodness of their hearts. If you want your bubble to do its part, you need to do your part to keep them motivated!<\/span><\/p>\n

The simple fact is that social success depends on human interaction, and members of your bubble each have their own reasons for checking in with you regularly. Your closest social connections won\u2019t always be people you\u2019ve met personally, but you likely did something important (in their eyes) to earn their attention. Maybe it was a content series you shared, a bit of free, friendly advice, a deep conversation, or simply a common interest.<\/span><\/p>\n

Now That You\u2019ve Got Them, What\u2019s Next?<\/b><\/span><\/p>\n

No matter how people enter your social bubble, getting their attention and keeping it are two very different things. You can only expect to benefit from your social connections if you make the effort to maintain the relationship. In other words, keep doing what you did to earn their attention in the first place, and look for new ways to add value to the relationship. No matter what else you do, always try to engage with members of your bubble on a regular basis.<\/span><\/p>\n

Remember that these are the people most likely to:<\/b><\/span><\/p>\n