{"id":6517,"date":"2018-09-20T15:51:16","date_gmt":"2018-09-20T15:51:16","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6517"},"modified":"2018-09-20T15:51:16","modified_gmt":"2018-09-20T15:51:16","slug":"simplicity-is-the-new-everyday-low-price","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2018\/09\/simplicity-is-the-new-everyday-low-price\/","title":{"rendered":"Simplicity Is The New Everyday Low Price"},"content":{"rendered":"
\"Simplicity<\/div>\n
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Consumers have always valued simplicity, in part because it\u2019s often not so easy to find with the retail experience. Think about how complicated it was to order something\u00a0before\u00a0<\/em>the digital age, and how much waiting was involved. Anyone who has ever ordered something from a catalogue in the mail will know what I mean.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Since the purchasing process was often anything but simple, many consumers looked for everyday low prices (EDLP) when deciding where to shop. If you were going to wait a month-and-a-half to get your product in the mail or make in-person visits to a bunch of different retailers to find what you needed, at least you could shop around to get it for the lowest price.<\/p>\n

Today, shopping around is a built-in part of the retail experience. It\u2019s just not that hard to do anymore, especially when online mega-retailers make it so easy to find everything in one place. So one of the best ways to differentiate your business today is with simplicity. In retail and in life, if you make it easy to do, then more people are going to do it.<\/p>\n

We\u2019re all shoppers<\/strong><\/h3>\n

You know what I like when ordering a product? Simple. Quick. Convenient. Get me what I want; deliver on your promises; give me a decent price; and do it all as quickly as possible. Don\u2019t make me wade through a bunch of unnecessary forms or navigate a clunky website. Just make it easy! Treat me like a human being, and make sure that I get what I need, when I need it. If you\u2019re nodding your head in agreement, you\u2019re not alone. Simplicity is one of the biggest keys to reaching consumers in today\u2019s retail environment.<\/p>\n<\/div>\n<\/div>\n

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\u201cIn retail and in life, if you make it easy to do, then more people are going to do it.<\/p><\/blockquote>\n<\/figure>\n<\/div>\n<\/div>\n

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Consider your own retail experience, both online and out in the world. Check your favorite social channels to see what real people are saying about their own retail experiences. Ask questions, analyze the data, and think about what you can do to simplify the experience for everyone who buys from your business.<\/p>\n

Think about their journey \u2013 and fine-tune it<\/strong><\/h3>\n

For me, simplicity means logging into a retail website and seeing recommendations for products I might use, based on my prior purchases. It means getting a heads up when I\u2019m about to run out of something important, and an option to resupply with as little effort as possible. It means having my payment information saved \u2013 securely \u2013 so that I can quickly make a purchase with minimal fuss. I want to be able to access the retail website through my mobile device and get the same quality of customer experience I\u2019d expect on my desktop.<\/p>\n

It also means simplicity in customer service. If I need help, I want a clear place to turn with people who are ready to answer my questions. If I have a problem, I want to be able to reach a real person, have an honest conversation and resolve the issue. If there\u2019s a discount available for something I\u2019m about to buy, I want to be able to access it without first jumping through a million hoops.<\/p>\n

The most successful retailers are already trying to make life simple for their consumers with products like Amazon Echo, Prime Membership, buy online and either simply return to store or picked up at our door, try-on and return services, etc. Small and mid-sized businesses need to be thinking along the same lines as well, with a focus on creating a simple, accessible retail experience both online and in-store.<\/p>\n

SIMPLICITY is the new EDLP! Make it easy for them\u2026 and they will buy it from you again and again and again. Frictionless fulfilment is the retail of the future.\u00a0\u00a0\u00a0<\/em><\/p>\n

Keep it simple, and your customers won\u2019t be the only ones who benefit.\u00a0#RetailRelevancy<\/a><\/p>\n

Previously posted at\u00a0TedRubin.co<\/a>m<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Consumers have always valued simplicity, in part because it\u2019s often not so easy to find with the retail experience. Think about how complicated it was to order something\u00a0before\u00a0the digital age, and how much waiting was involved. Anyone who has ever ordered something from a catalogue in the mail will know what I mean.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6517","post","type-post","status-publish","format-standard","hentry","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6517"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6517\/revisions"}],"predecessor-version":[{"id":6518,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6517\/revisions\/6518"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}