{"id":6561,"date":"2019-06-11T17:22:57","date_gmt":"2019-06-11T17:22:57","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6561"},"modified":"2019-06-11T17:22:59","modified_gmt":"2019-06-11T17:22:59","slug":"blockchain-is-not-the-answer-to-marketing-with-customer-experience-in-mind","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2019\/06\/blockchain-is-not-the-answer-to-marketing-with-customer-experience-in-mind\/","title":{"rendered":"Blockchain IS NOT the Answer to Marketing with Customer Experience in Mind"},"content":{"rendered":"\n
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This article was posted to Harvard Business Review and seemed to have gotten a lot of play\u2026 What Blockchain Could Mean for Marketing.<\/a><\/p>\n\n\n\n

The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters\u2026 <\/em><\/p>\n\n\n\n

In my opinion Blockchain Technology does nothing to solve this problem. It\u2019s NOT a technology problem, it\u2019s a marketing\/sales mindset problem.<\/p>\n\n\n\n

It\u2019s the marketers who value this bombarding of consumers, and use of programmatic ads\u2026 they have the ability\/technology to stop, they simply don\u2019t want to. Every marketer can see a campaign had a 1.5% industry average click rate, they don\u2019t need blockchain to know it\u2019s 98.5% spam \u2013 and\u2026 consumers share their data now without blockchain, it\u2019s just so many marketers are not JUST lazy\u2026 they only interested in what they deem the \u2018additional\u201d sale. For the most part they don\u2019t care how many times they need to knock you over the head.<\/p>\n\n\n\n

They only look at the upsides of bombarding consumers, they do not take the time, or have the inclination, to take the downside into account. Until they do, there is no technology that will make a significant difference.<\/p>\n\n\n\n

#RetailRelevancy<\/a>\u2026 #NoLetUp<\/a>!<\/p>\n\n\n\n

My post related to this topic, and a mission for me in 2019 to make this Top of Mind for Marketers:\u00a0The Most Overlooked and Critical Component of Customer Experience\u2026<\/a><\/strong><\/em><\/p>\n\n\n\n

Originally posted at TedRubin.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This article was posted to Harvard Business Review and seemed to have gotten a lot of play\u2026 What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters\u2026  In my opinion Blockchain Technology does nothing to solve this problem. It\u2019s NOT a technology problem, it\u2019s a marketing\/sales … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[1969],"class_list":["post-6561","post","type-post","status-publish","format-standard","hentry","category-tedrubin","category-uncategorized","tag-blockchain"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6561"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6561\/revisions"}],"predecessor-version":[{"id":6564,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6561\/revisions\/6564"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}