{"id":6571,"date":"2019-08-20T11:04:50","date_gmt":"2019-08-20T11:04:50","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6571"},"modified":"2021-01-11T22:10:11","modified_gmt":"2021-01-11T22:10:11","slug":"are-bloggers-influencers-worth-the-money-to-influence-consumers","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2019\/08\/are-bloggers-influencers-worth-the-money-to-influence-consumers\/","title":{"rendered":"Are Bloggers\/Influencers, Worth the Money to Influence Consumers?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2019\/08\/Ted-hmmmmm-1024x640.jpg\" alt=\"\" class=\"wp-image-6572\" srcset=\"https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2019\/08\/Ted-hmmmmm-1024x640.jpg 1024w, https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2019\/08\/Ted-hmmmmm-300x188.jpg 300w, https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2019\/08\/Ted-hmmmmm-768x480.jpg 768w, https:\/\/www.thesocialcmo.com\/blog\/wp-content\/uploads\/2019\/08\/Ted-hmmmmm.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Are bloggers\/influencers, worth the money to influence consumers?<br><br>My take\u2026<br><br>#1\u2026 it\u2019s all about the situation, the context, and the bloggers\/influencers. #2\u2026 it\u2019s most often, although not always, more about the content than the \u201cinfluence.\u201d<br>#3\u2026 everyone influences someone, so empower your customers, potential customers, and especially employees personal influence.<br>#4\u2026 most of what the marketing community refers to as \u201cinfluence\u201d is simply media.<br><br>You are buying media impressions (hopefully contextual and\/or interesting ones) so measure and invest in them that way. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p><a href=\"https:\/\/tedrubin.com\/what-followthepath-means-to-me-and-can-mean-to-you\/\">#FollowThePath<\/a><a href=\"http:\/\/www.returnonrelationship.com\/about-return-on-relationship\/\">#RonR<\/a>\u2026&nbsp;<a href=\"http:\/\/tedrubin.com\/so-what-is-noletup?\">#NoLetUp!<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/tedrubin.com\/are-bloggers-influencers-worth-the-money-to-influence-consumers\/\">Originally posted at TedRubin.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are bloggers\/influencers, worth the money to influence consumers? My take\u2026 #1\u2026 it\u2019s all about the situation, the context, and the bloggers\/influencers. #2\u2026 it\u2019s most often, although not always, more about the content than the \u201cinfluence.\u201d#3\u2026 everyone influences someone, so empower your customers, potential customers, and especially employees personal influence.#4\u2026 most of what the marketing community &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2019\/08\/are-bloggers-influencers-worth-the-money-to-influence-consumers\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[619,106,385,451],"class_list":["post-6571","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-bloggers","tag-consumers","tag-influencers","tag-media"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6571"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6571\/revisions"}],"predecessor-version":[{"id":6631,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6571\/revisions\/6631"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}