{"id":6633,"date":"2021-05-05T19:58:48","date_gmt":"2021-05-05T19:58:48","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=6633"},"modified":"2021-10-07T17:44:16","modified_gmt":"2021-10-07T17:44:16","slug":"building-better-relationships-why-saying-no-thank-you-is-important","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2021\/05\/building-better-relationships-why-saying-no-thank-you-is-important\/","title":{"rendered":"Building Better Relationships\u2026 Why Saying \u201cNo Thank You\u201d is Important"},"content":{"rendered":"\n
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No thank you\u2026 is that really so hard to say? I get that people are busy, and that we all get a little overwhelmed sometimes from all the marketing that we see. But if we\u2019ve got a long-standing relationship and I\u2019m reaching out with an offer, a favor for a friend, someone looking for a job, or just to run something by you, then I would really, really like to see a response other than pure silence. Wouldn\u2019t you? Occasionally a call, email, or bit of social outreach simply slips through the cracks. I get that. But you should make an effort to respond. It doesn\u2019t have to be a yes<\/em>, but anything is better than crickets!<\/p>\n\n\n\n\n\n\n\n

When you\u2019re creating marketing outreach, you\u2019ll usually get out of the process about what you put into it. If you send out a massive, impersonal email blast to everyone you\u2019ve ever met, with an offer that none of them asked for, then it will be no surprise if most of those emails fall on deaf ears.<\/p>\n\n\n\n

If you use social strictly as an advertising medium without putting in the effort to build relationships with your connections, then you shouldn\u2019t be shocked when those connections ignore your very special<\/em> offer. Cold calling someone who has never even heard of your business? Don\u2019t be surprised when they ditch you to get back to whatever they were doing before you interrupted.<\/p>\n\n\n\n

But there are also plenty of us \u2013 myself included \u2013 who prefer to handle marketing in a more personal, relationship-based way. If we\u2019ve got a long-standing professional or personal relationship, built on courtesy and mutual respect, then I\u2019m not going to waste your time with an offer that isn\u2019t relevant to your needs or a favor that is asking too much. I\u2019m going to personalize the message, speak to the needs of the individual, and get to the point as quickly as possible.<\/p>\n\n\n\n

As nice as it would be to get an affirmative response, I know there is no guarantee that you\u2019ll be interested in what I have to offer, what I need, or what I have to say. And that\u2019s okay! When I hit send<\/em>, I know that not everyone will respond positively, so you\u2019re not going to hurt my feelings by turning me down. In fact, I appreciate \u201cno thank you\u201d so much more than getting nothing at all in return. It\u2019s so easy to say you\u2019re not interested in a quick, courteous way, so that everyone involved can get on with their lives.<\/p>\n\n\n\n

Nobody likes to be left hanging, and that\u2019s especially true when you\u2019re dealing with someone you\u2019ve spent time with, professionally or otherwise. If both sides can\u2019t make the effort to treat one another with respect, then there\u2019s probably not much to the relationship in the first place. So when I get a message from someone I know, I ALWAYS make the effort to respond\u2026 even when I\u2019m not interested. It takes all of 30 seconds, and next time I interact with that person there won\u2019t be any lingering tension about ignoring the last message.<\/p>\n\n\n\n

The thing about relationships is that the little stuff adds up, both positive and negative. Investing the truly small amount of time required to take care of those little things \u2013 like saying no thank you when you\u2019re not interested \u2013 is an indication that you care about that person and want to maintain the relationship. So if someone you know reaches out directly, take the time to respond even if you have to say no thanks to what they have to offer. In the end, your relationship will be better for it.<\/p>\n\n\n\n

Your brand is what you do, your reputation is what people remember and share.<\/em><\/strong><\/p>\n\n\n\n

Originally posted at TedRubin.com<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

No thank you\u2026 is that really so hard to say? I get that people are busy, and that we all get a little overwhelmed sometimes from all the marketing that we see. But if we\u2019ve got a long-standing relationship and I\u2019m reaching out with an offer, a favor for a friend, someone looking for a … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[358],"class_list":["post-6633","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-relationships"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=6633"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6633\/revisions"}],"predecessor-version":[{"id":6659,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/6633\/revisions\/6659"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=6633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=6633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=6633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}