When you have a big idea, the question is, how to spread it?<\/p>\n
You can go through a traditional publisher and have it printed in the tried and true way, like Clay Shirky. I had a chance to read Clay’s new book<\/a> a few months ago. No surprise: it’s pure gold, unalloyed insight about the state of media and the world.<\/p>\n If you’re looking for big ideas and are prepared to lose a little sleep, there’s no better book to buy right now.<\/p>\n You can have someone take a short speech based on your book and have them turn it into a animated video<\/a>. Dan Pink’s video has been seen about 20 times as often as his book has been purchased. Video spreads.<\/p>\n You can turn your idea (like a focus on entrepreneurs) into cool trading cards<\/a>, like Evan did.<\/p>\n You can skip the printing altogether and start your own video university<\/a>, like Khan Academy.<\/p>\n Perhaps write a short manifesto and watch it spread as a free ebook. Like Changethis<\/a>, a free service that has reached millions with the work of top authors from around the world.<\/p>\n Don’t forget podcasts or mp3s, which can be very funny<\/a> or motivational<\/a>.<\/p>\n Consider starting a conference with a unique platform and worldwide reach, like TED<\/a>.<\/p>\n Or you can blog<\/a> your idea<\/a> for several years in a row, slowly building up trust and making an impact over time.<\/p>\n Of course, there’s no right answer. But there’s probably a best answer that matches your time frame, budget, audience and idea.<\/p>\n Seth Godin<\/p>\n","protected":false},"excerpt":{"rendered":" When you have a big idea, the question is, how to spread it? You can go through a traditional publisher and have it printed in the tried and true way, like Clay Shirky. I had a chance to read Clay’s new book a few months ago. No surprise: it’s pure gold, unalloyed insight about the … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,143],"tags":[285,98,459,288,147,255],"class_list":["post-739","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-sethgodin","tag-blog","tag-communication","tag-matter","tag-methods","tag-seth-godin","tag-video"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=739"}],"version-history":[{"count":3,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/739\/revisions"}],"predecessor-version":[{"id":744,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/739\/revisions\/744"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}