{"id":766,"date":"2010-06-13T15:25:12","date_gmt":"2010-06-13T15:25:12","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=766"},"modified":"2010-06-13T16:22:24","modified_gmt":"2010-06-13T16:22:24","slug":"reaching-out-to-the-social-cmo-community","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/06\/reaching-out-to-the-social-cmo-community\/","title":{"rendered":"Reaching out to The Social CMO community"},"content":{"rendered":"

As you may have noticed from some recent tweets, The Social CMO Crew are writing a book, entitled surprisingly enough The Social CMO<\/strong>!<\/p>\n

But before we embark on this illustrious effort we want to get your opinion and input. More than four hundred thousand of you now follow the various member accounts of The Social CMO Crew and I know most of you have opinions!<\/p>\n

The structure for the first part of the book is based upon the LEADS concept which is outlined in the companion post Mastering social media is all about who LEADS!<\/a><\/p>\n

With this in mind, we have posted the contents for the first The Social CMO<\/strong> book below for you to review and comment on. So please do read them through and add your comments and suggestions below. <\/p>\n

Is there something that’s missing, things that should be changed, removed, modified or resequenced? We value your input and opinions and over the next two weeks will review and incorporate your suggestions into the structure of the final product which we hope to deliver by the end of this year.<\/p>\n

The Social CMO Contents<\/strong><\/p>\n

Foreword\t<\/p>\n

Introduction to The Social CMO <\/p>\n

Lighting the Social Media Fire @TheSocialCMO<\/p>\n

LEADS \u2013 Listen \u2013 Engage \u2013 Activate \u2013 Dominate – Social Mandate<\/strong><\/p>\n

Chapter One \u2013 LISTEN<\/strong><\/p>\n

They\u2019re talking are you listening?
\nSocial Media listening strategies
\nOur favorite price!
\nTry before you buy
\nThere\u2019s always the luxury models
\nListening is the minimum social media response<\/p>\n


\nChapter Two \u2013 ENGAGE<\/strong><\/p>\n

To engage or not to engage?
\nThe argument for engagement
\nBasic engagement approaches
\nEngagement on advanced levels
\nDealing with engagement issues
\nMoving from engagement to activation<\/p>\n

Chapter Three \u2013 ACTIVATE <\/strong> <\/p>\n

Why are you using social media?
\nIf a tweet falls in the forest
\nWhat do you mean activation?
\nSocial Media with the end in mind
\nIntegrating Social Media in the real world
\nUsing basic activation tactics
\nAdvancing activation to domination<\/p>\n

Chapter Four \u2013 DOMINATE<\/strong><\/p>\n

Be first to dominate (but in a nice way)
\nIf you\u2019re going to dominate you need a plan
\nDominating through execution excellence
\nRemaining humble even when you\u2019re the dominator
\nTactics for markets already dominated
\nDominate your market NOW!<\/p>\n

Chapter Five \u2013 SOCIAL MANDATE<\/strong><\/p>\n

Is social media the cure for apathy?
\nBe a Social Media Samurai
\nCause Marketing: Making your budget dollars matter
\nPolitics and Social Media
\nWhat does your brand stand for?
\nWhere can social media lead us?<\/p>\n

Chapter Six \u2013 SMORGASBORD<\/strong><\/p>\n

Brand Marketing : Engagement & Activation
\nCrisis Management: Before you need it!
\nSocial Media and Elevation of the individual
\nSocial Media in the B2C marketplace
\nB2B Social Media Marketing from A to Z
\nB2C vs B2B: Do the differences really matter?
\nSocial CRM & Web Services driving change
\nIn search of the smorganization<\/p>\n

Conclusion – Becoming The Social CMO <\/p>\n","protected":false},"excerpt":{"rendered":"

As you may have noticed from some recent tweets, The Social CMO Crew are writing a book, entitled surprisingly enough The Social CMO! But before we embark on this illustrious effort we want to get your opinion and input. More than four hundred thousand of you now follow the various member accounts of The Social … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,5],"tags":[472,473,476,477,475,474,397,471],"class_list":["post-766","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-jeffashcroft","tag-book","tag-contents","tag-crowdsource","tag-crowdwrite","tag-feedback","tag-input","tag-suggestions","tag-thesocialcmo"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=766"}],"version-history":[{"count":9,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/766\/revisions"}],"predecessor-version":[{"id":782,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/766\/revisions\/782"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}