{"id":971,"date":"2010-07-23T23:45:36","date_gmt":"2010-07-23T23:45:36","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=971"},"modified":"2010-07-23T23:45:36","modified_gmt":"2010-07-23T23:45:36","slug":"love-consumers%e2%80%a6-but-don%e2%80%99t-forget-brands","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/07\/love-consumers%e2%80%a6-but-don%e2%80%99t-forget-brands\/","title":{"rendered":"Love consumers\u2026 but don\u2019t forget brands"},"content":{"rendered":"

It\u2019s easy to give brands a bad rap.<\/p>\n

In our warm and fuzzy social world, corporate<\/strong> has pretty much become a dirty word.<\/p>\n

Scan social media on any given day and you\u2019ll encounter a raft of articles called things like \u2018how to become a business that cares\u2019, \u2018the latest social media fail\u2019 and \u2018dealing with detractors\u2019 (yes, a few of them might be by us) that suggest brands are big, bad and struggling to engage with people on and offline.<\/p>\n

\"\"<\/p>\n

But they\u2019re<\/em> what makes all this possible.<\/p>\n

Someone has to finance social media, however much we like to think of it as a God-given free-for-all. The investmen from businesses and brands who truly believe that peer to peer conversation is the way forward is what keeps word of mouth innovating and developing to improve things for both consumers and companies.<\/p>\n

In our experience, companies are filled with passionate, socially savvy folk who really want to put WOM at the heart of what they do. Yes, it can be damn hard to find a way to integrate that passion throughout a big business so that it brings measurable results, but it\u2019s perfectly possible.<\/p>\n

For all the evangelism of the consultants and agencies, the staff of these companies are the guys who are starting to execute people-focused tactics in their jobs every day<\/strong>.<\/p>\n

\"\"<\/p>\n

The Sainsbury\u2019s team sharing their passion at our freefrom dinner party<\/p>\n

So all this week, the third of our 10th birthday extravaganza<\/a>, we want to say:<\/p>\n

thank you to the clients<\/strong><\/strong><\/p>\n

First and foremost, of course, thank you to ours; from Sainsbury\u2019s to Nokia, Universal to P&G, STA Travel to SKINS, they show that industry and size of company is no discriminator when it comes to embracing WOM. All it takes is bravery and an intrinsic belief that consumers should be at the heart of everything they do.<\/p>\n

But also thank you to all<\/strong> those businesses out there who are putting the theory into practice and PROVING that this stuff works.<\/p>\n

Not to mention, you keep us in cake<\/a> \ud83d\ude42<\/p>\n

What businesses out there do you think are doing an excellent WOM job?<\/p>\n

Molly Flatt<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s easy to give brands a bad rap. In our warm and fuzzy social world, corporate has pretty much become a dirty word. Scan social media on any given day and you\u2019ll encounter a raft of articles called things like \u2018how to become a business that cares\u2019, \u2018the latest social media fail\u2019 and \u2018dealing with … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,371],"tags":[],"class_list":["post-971","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-mollyflatt"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":4,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/971\/revisions"}],"predecessor-version":[{"id":975,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/971\/revisions\/975"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}