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	<title>THE SOCIAL CMO#brand &#8211; THE SOCIAL CMO</title>
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		<title>Social media no longer th&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/10/social-media-no-longer-th/</link>
		<comments>https://www.thesocialcmo.com/2012/10/social-media-no-longer-th/#respond</comments>
		<pubDate>Tue, 09 Oct 2012 11:19:16 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#SM]]></category>
		<category><![CDATA[CMO]]></category>

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		<description><![CDATA[ <strong><em>commentary</em></strong>: Social media no longer the &#8216;flavour-of-the-month default&#8217; ~ Jessica Kennedy http://t.co/uDXWVveS via @AdrianKinderis @BandT #Brand #SM #CMO read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Social media no longer the &#8216;flavour-of-the-month default&#8217; ~ Jessica Kennedy <a href="http://t.co/uDXWVveS" target="_blank">http://t.co/uDXWVveS</a> via <a href="http://www.twitter.com/AdrianKinderis" target="_blank">@AdrianKinderis</a> <a href="http://www.twitter.com/BandT" target="_blank">@BandT</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Brand</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#SM</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a></p>
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		<title>How Brands Create Financi&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/10/how-brands-create-financi-2/</link>
		<comments>https://www.thesocialcmo.com/2012/10/how-brands-create-financi-2/#respond</comments>
		<pubDate>Mon, 08 Oct 2012 19:46:24 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#disrupt]]></category>
		<category><![CDATA[#extend]]></category>
		<category><![CDATA[#premium]]></category>

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		<description><![CDATA[ <strong><em>commentary</em></strong>: How Brands Create Financial Value ~ @NigelHollis http://t.co/58gbmymt #brand #disrupt #premium #extend read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>How Brands Create Financial Value ~ <a href="http://www.twitter.com/NigelHollis" target="_blank">@NigelHollis</a> <a href="http://t.co/58gbmymt" target="_blank">http://t.co/58gbmymt</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#brand</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#disrupt</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#premium</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#extend</a></p>
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		<title>How Brands Create Financi&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/10/how-brands-create-financi/</link>
		<comments>https://www.thesocialcmo.com/2012/10/how-brands-create-financi/#respond</comments>
		<pubDate>Sat, 06 Oct 2012 19:27:37 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#disrupt]]></category>
		<category><![CDATA[#extend]]></category>
		<category><![CDATA[#premium]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/how-brands-create-financi/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: How Brands Create Financial Value ~ @NigelHollis http://t.co/58gbmymt #brand #disrupt #premium #extend read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>How Brands Create Financial Value ~ <a href="http://www.twitter.com/NigelHollis" target="_blank">@NigelHollis</a> <a href="http://t.co/58gbmymt" target="_blank">http://t.co/58gbmymt</a>  <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#brand</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#disrupt</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#premium</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#extend</a></p>
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		<item>
		<title>RT @rikwalters: RT @rikwa&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/</link>
		<comments>https://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/#respond</comments>
		<pubDate>Fri, 05 Oct 2012 08:39:41 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#socbiz]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/rt-rikwalters-rt-rikwa/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @rikwalters: RT @rikwalters: Why Social Media Makes Customer Service Better http://t.co/3SrVewxo #socbiz #Brand #CMO read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/rikwalters" target="_blank">@rikwalters</a>: RT <a href="http://www.twitter.com/rikwalters" target="_blank">@rikwalters</a>: Why Social Media Makes Customer Service Better <a href="http://t.co/3SrVewxo" target="_blank">http://t.co/3SrVewxo</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#socbiz</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Brand</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Social media to Tra&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/10/using-social-media-to-tra-5/</link>
		<comments>https://www.thesocialcmo.com/2012/10/using-social-media-to-tra-5/#respond</comments>
		<pubDate>Wed, 03 Oct 2012 18:26:15 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#B2B]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#MMchat]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/using-social-media-to-tra-5/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Using Social media to Transform an Iconic #B2B #Brand ~ Transcript of #MMchat with @ChristaCarone #CMO of @XeroxCorp! http://t.co/crIAj34M read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Using Social media to Transform an Iconic <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#B2B</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Brand</a> ~ Transcript of <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MMchat</a> with <a href="http://www.twitter.com/ChristaCarone" target="_blank">@ChristaCarone</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a> of <a href="http://www.twitter.com/XeroxCorp" target="_blank">@XeroxCorp</a>! <a href="http://t.co/crIAj34M" target="_blank">http://t.co/crIAj34M</a></p>
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		</item>
		<item>
		<title>Using Social media to Tra&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/10/using-social-media-to-tra-4/</link>
		<comments>https://www.thesocialcmo.com/2012/10/using-social-media-to-tra-4/#respond</comments>
		<pubDate>Wed, 03 Oct 2012 10:08:10 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#B2B]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#MMchat]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/using-social-media-to-tra-4/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Using Social media to Transform an Iconic #B2B Brand ~ Transcript of #MMchat with @ChristaCarone of @XeroxCorp! http://t.co/crIAj34M #brand read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Using Social media to Transform an Iconic <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#B2B</a> Brand ~ Transcript of <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MMchat</a> with <a href="http://www.twitter.com/ChristaCarone" target="_blank">@ChristaCarone</a> of <a href="http://www.twitter.com/XeroxCorp" target="_blank">@XeroxCorp</a>! <a href="http://t.co/crIAj34M" target="_blank">http://t.co/crIAj34M</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#brand</a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Social media to Tra&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/10/using-social-media-to-tra-3/</link>
		<comments>https://www.thesocialcmo.com/2012/10/using-social-media-to-tra-3/#respond</comments>
		<pubDate>Tue, 02 Oct 2012 23:30:57 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#B2B]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#MMchat]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/using-social-media-to-tra-3/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Using Social media to Transform an Iconic #B2B Brand ~ Transcript of #MMchat with @ChristaCarone of @XeroxCorp http://t.co/crIAj34M #brand read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Using Social media to Transform an Iconic <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#B2B</a> Brand ~ Transcript of <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MMchat</a> with <a href="http://www.twitter.com/ChristaCarone" target="_blank">@ChristaCarone</a> of <a href="http://www.twitter.com/XeroxCorp" target="_blank">@XeroxCorp</a> <a href="http://t.co/crIAj34M" target="_blank">http://t.co/crIAj34M</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#brand</a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Using Social media to Tra&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/10/using-social-media-to-tra-2/</link>
		<comments>https://www.thesocialcmo.com/2012/10/using-social-media-to-tra-2/#respond</comments>
		<pubDate>Tue, 02 Oct 2012 21:05:01 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#B2B]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#MMchat]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/10/using-social-media-to-tra-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Using Social media to Transform an Iconic #B2B Brand: Transcript of #MMchat with @ChristaCarone of @XeroxCorp http://t.co/crIAj34M #brand read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Using Social media to Transform an Iconic <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#B2B</a> Brand: Transcript of <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MMchat</a> with <a href="http://www.twitter.com/ChristaCarone" target="_blank">@ChristaCarone</a> of <a href="http://www.twitter.com/XeroxCorp" target="_blank">@XeroxCorp</a> <a href="http://t.co/crIAj34M" target="_blank">http://t.co/crIAj34M</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#brand</a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Coca-Cola to adopt more o&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/coca-cola-to-adopt-more-o-2/</link>
		<comments>https://www.thesocialcmo.com/2012/09/coca-cola-to-adopt-more-o-2/#respond</comments>
		<pubDate>Sun, 23 Sep 2012 19:28:32 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#innovation]]></category>
		<category><![CDATA[agile]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/coca-cola-to-adopt-more-o-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Coca-Cola to adopt more open innovation style ~ @MarketingMag http://t.co/8jjSOxoq #agile #brand #innovation read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Coca-Cola to adopt more open innovation style ~ <a href="http://www.twitter.com/MarketingMag" target="_blank">@MarketingMag</a> <a href="http://t.co/8jjSOxoq" target="_blank">http://t.co/8jjSOxoq</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#agile</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#brand</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#innovation</a></p>
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		<item>
		<title>Coca-Cola to adopt more o&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/coca-cola-to-adopt-more-o/</link>
		<comments>https://www.thesocialcmo.com/2012/09/coca-cola-to-adopt-more-o/#respond</comments>
		<pubDate>Sun, 23 Sep 2012 02:25:07 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#brand]]></category>
		<category><![CDATA[#innovation]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/coca-cola-to-adopt-more-o/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Coca-Cola to adopt more open innovation style ~ @MarketingMag http://t.co/8jjSOxoq #brand #innovation read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Coca-Cola to adopt more open innovation style ~ <a href="http://www.twitter.com/MarketingMag" target="_blank">@MarketingMag</a> <a href="http://t.co/8jjSOxoq" target="_blank">http://t.co/8jjSOxoq</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#brand</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#innovation</a></p>
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