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	<title>THE SOCIAL CMO#markritson &#8211; THE SOCIAL CMO</title>
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		<title>RT @MarketingWeekEd: Lunc&#8230;</title>
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		<pubDate>Fri, 09 Sep 2011 18:29:07 +0000</pubDate>
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		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @MarketingWeekEd: Lunchtime reading: Mark Ritson #markritson runs a critical eye over the Airmiles rebrand to Avios http://t.co/HeXfTxB read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/MarketingWeekEd" target="_blank">@MarketingWeekEd</a>: Lunchtime reading: Mark Ritson <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#markritson</a> runs a critical eye over the Airmiles rebrand to Avios <a href="http://t.co/HeXfTxB" target="_blank">http://t.co/HeXfTxB</a></p>
 <a href="https://www.thesocialcmo.com/2011/09/rt-marketingweeked-lunc/">read more...</a>]]></content:encoded>
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