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	<title>THE SOCIAL CMO#PR &#8211; THE SOCIAL CMO</title>
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		<title>RT @Steveology: Press Rel&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/10/rt-steveology-press-rel/</link>
		<comments>https://www.thesocialcmo.com/2012/10/rt-steveology-press-rel/#respond</comments>
		<pubDate>Mon, 08 Oct 2012 22:10:02 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#PR]]></category>

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		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @Steveology: Press Releases As Brand Journalism?? http://t.co/1ajcsDdF #PR read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/Steveology" target="_blank">@Steveology</a>: Press Releases As Brand Journalism?? <a href="http://t.co/1ajcsDdF" target="_blank">http://t.co/1ajcsDdF</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#PR</a></p>
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		<title>How do you leverage the c&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-5/</link>
		<comments>https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-5/#respond</comments>
		<pubDate>Tue, 24 Jul 2012 14:23:55 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#content]]></category>
		<category><![CDATA[#PR]]></category>
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		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-5/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: How do you leverage the content you create? @AnneDGallaher http://t.co/72HwEH7j #op-eds #PR #media #content #marketing read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>How do you leverage the content you create? <a href="http://www.twitter.com/AnneDGallaher" target="_blank">@AnneDGallaher</a>  <a href="http://t.co/72HwEH7j" target="_blank">http://t.co/72HwEH7j</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#op</a>-eds <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#PR</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#content</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a></p>
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		<item>
		<title>How do you leverage the c&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-4/</link>
		<comments>https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-4/#respond</comments>
		<pubDate>Tue, 24 Jul 2012 01:31:42 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#content]]></category>
		<category><![CDATA[#PR]]></category>
		<category><![CDATA[#SM]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-4/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: How do you leverage the content you create? @AnneDGallaher http://t.co/72HwEH7j #op-eds #PR #media #content #marketing #sm read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>How do you leverage the content you create? <a href="http://www.twitter.com/AnneDGallaher" target="_blank">@AnneDGallaher</a>  <a href="http://t.co/72HwEH7j" target="_blank">http://t.co/72HwEH7j</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#op</a>-eds <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#PR</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#content</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sm</a></p>
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		<item>
		<title>How do you leverage the c&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-3/</link>
		<comments>https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-3/#respond</comments>
		<pubDate>Mon, 23 Jul 2012 20:31:30 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#PR]]></category>
		<category><![CDATA[#SM]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-3/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: How do you leverage the content you create? @AnneDGallaher http://t.co/72HwEH7j @thesocialcmo #op-eds #PR #media #marketing #sm read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>How do you leverage the content you create? <a href="http://www.twitter.com/AnneDGallaher" target="_blank">@AnneDGallaher</a>  <a href="http://t.co/72HwEH7j" target="_blank">http://t.co/72HwEH7j</a> <a href="http://www.twitter.com/thesocialcmo" target="_blank">@thesocialcmo</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#op</a>-eds <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#PR</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sm</a></p>
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		</item>
		<item>
		<title>How do you leverage the c&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-2/</link>
		<comments>https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-2/#respond</comments>
		<pubDate>Sun, 22 Jul 2012 02:19:16 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#PR]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: How do you leverage the content you create? @AnneDGallaher http://t.co/72HwEH7j @thesocialcmo #op-eds #PR #media #marketing #sm read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>How do you leverage the content you create? <a href="http://www.twitter.com/AnneDGallaher" target="_blank">@AnneDGallaher</a>  <a href="http://t.co/72HwEH7j" target="_blank">http://t.co/72HwEH7j</a> <a href="http://www.twitter.com/thesocialcmo" target="_blank">@thesocialcmo</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#op</a>-eds <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#PR</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sm</a></p>
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		</item>
		<item>
		<title>How do you leverage the c&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c/</link>
		<comments>https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c/#respond</comments>
		<pubDate>Fri, 20 Jul 2012 02:11:08 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#PR]]></category>
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		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: How do you leverage the content you create? @AnneDGallaher http://t.co/72HwEH7j @thesocialcmo #op-eds #PR #media #marketing #sm read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>How do you leverage the content you create? <a href="http://www.twitter.com/AnneDGallaher" target="_blank">@AnneDGallaher</a>  <a href="http://t.co/72HwEH7j" target="_blank">http://t.co/72HwEH7j</a> <a href="http://www.twitter.com/thesocialcmo" target="_blank">@thesocialcmo</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#op</a>-eds <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#PR</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#media</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#marketing</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#sm</a></p>
 <a href="https://www.thesocialcmo.com/2012/07/how-do-you-leverage-the-c/">read more...</a>]]></content:encoded>
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		</item>
		<item>
		<title>Social PR: It’s Sink or&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/07/social-pr-its-sink-or-5/</link>
		<comments>https://www.thesocialcmo.com/2012/07/social-pr-its-sink-or-5/#respond</comments>
		<pubDate>Sun, 01 Jul 2012 11:26:42 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#news]]></category>
		<category><![CDATA[#PR]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/07/social-pr-its-sink-or-5/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Social PR: It’s Sink or Swim in the Age of Instant News ~ @DebWeinstein http://t.co/uYW4qA2u #PR #News #social read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Social PR: It’s Sink or Swim in the Age of Instant News ~ <a href="http://www.twitter.com/DebWeinstein" target="_blank">@DebWeinstein</a> <a href="http://t.co/uYW4qA2u" target="_blank">http://t.co/uYW4qA2u</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#PR</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#News</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a></p>
 <a href="https://www.thesocialcmo.com/2012/07/social-pr-its-sink-or-5/">read more...</a>]]></content:encoded>
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		</item>
		<item>
		<title>Social PR: It’s Sink or&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/06/social-pr-its-sink-or-2/</link>
		<comments>https://www.thesocialcmo.com/2012/06/social-pr-its-sink-or-2/#respond</comments>
		<pubDate>Sat, 30 Jun 2012 17:09:17 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#news]]></category>
		<category><![CDATA[#PR]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/06/social-pr-its-sink-or-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Social PR: It’s Sink or Swim in the Age of Instant News ~ @DebWeinstein http://t.co/uYW4qA2u #PR #News #social read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Social PR: It’s Sink or Swim in the Age of Instant News ~ <a href="http://www.twitter.com/DebWeinstein" target="_blank">@DebWeinstein</a> <a href="http://t.co/uYW4qA2u" target="_blank">http://t.co/uYW4qA2u</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#PR</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#News</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a></p>
 <a href="https://www.thesocialcmo.com/2012/06/social-pr-its-sink-or-2/">read more...</a>]]></content:encoded>
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		</item>
		<item>
		<title>Social PR: It’s Sink or&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/06/social-pr-its-sink-or/</link>
		<comments>https://www.thesocialcmo.com/2012/06/social-pr-its-sink-or/#respond</comments>
		<pubDate>Thu, 14 Jun 2012 23:14:07 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#news]]></category>
		<category><![CDATA[#PR]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/06/social-pr-its-sink-or/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Social PR: It’s Sink or Swim in the Age of Instant News ~ @DebWeinstein http://t.co/GyJEBkmM #PR #News #social read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Social PR: It’s Sink or Swim in the Age of Instant News ~ <a href="http://www.twitter.com/DebWeinstein" target="_blank">@DebWeinstein</a> <a href="http://t.co/GyJEBkmM" target="_blank">http://t.co/GyJEBkmM</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#PR</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#News</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#social</a></p>
 <a href="https://www.thesocialcmo.com/2012/06/social-pr-its-sink-or/">read more...</a>]]></content:encoded>
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		<item>
		<title>Congrats @DebWeinstein! R&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/06/congrats-debweinstein-r/</link>
		<comments>https://www.thesocialcmo.com/2012/06/congrats-debweinstein-r/#respond</comments>
		<pubDate>Sat, 02 Jun 2012 09:12:06 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#PR]]></category>
		<category><![CDATA[#Toronto]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/06/congrats-debweinstein-r/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Congrats @DebWeinstein! RT @SO_pr: SO PRoud! @SO_pr wins #Toronto #PR Agency of the Year 2012 – 2nd year in a row! http://t.co/KrNSkUHN read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Congrats <a href="http://www.twitter.com/DebWeinstein" target="_blank">@DebWeinstein</a>! RT <a href="http://www.twitter.com/SO_pr" target="_blank">@SO_pr</a>: SO PRoud! <a href="http://www.twitter.com/SO_pr" target="_blank">@SO_pr</a> wins <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#Toronto</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#PR</a> Agency of the Year 2012 – 2nd year in a row! <a href="http://t.co/KrNSkUHN" target="_blank">http://t.co/KrNSkUHN</a></p>
 <a href="https://www.thesocialcmo.com/2012/06/congrats-debweinstein-r/">read more...</a>]]></content:encoded>
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