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	<title>THE SOCIAL CMO#shoporg12 &#8211; THE SOCIAL CMO</title>
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	<description>where the medium is the messages</description>
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		<title>Logistics is the main bat&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/logistics-is-the-main-bat-3/</link>
		<comments>https://www.thesocialcmo.com/2012/09/logistics-is-the-main-bat-3/#respond</comments>
		<pubDate>Sun, 16 Sep 2012 10:07:46 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#MatrixCommerce]]></category>
		<category><![CDATA[#shoporg12]]></category>

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		<description><![CDATA[ <strong><em>commentary</em></strong>: Logistics is the main battleground in e-commerce going forward ~ @David_Walmsley of @MarksAndSpencer #shoporg12 #MatrixCommerce read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Logistics is the main battleground in e-commerce going forward ~ <a href="http://www.twitter.com/David_Walmsley" target="_blank">@David_Walmsley</a> of <a href="http://www.twitter.com/MarksAndSpencer" target="_blank">@MarksAndSpencer</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#shoporg12</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MatrixCommerce</a></p>
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		<title>RT @liz_greene: Thanks @s&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/rt-liz_greene-thanks-s/</link>
		<comments>https://www.thesocialcmo.com/2012/09/rt-liz_greene-thanks-s/#respond</comments>
		<pubDate>Sat, 15 Sep 2012 20:19:24 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#shoporg12]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/rt-liz_greene-thanks-s/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @liz_greene: Thanks @shoporg for an awesome #shoporg12 event! It was an excellent mix of connections, learnings, and inspiration. read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/liz_greene" target="_blank">@liz_greene</a>: Thanks <a href="http://www.twitter.com/shoporg" target="_blank">@shoporg</a> for an awesome <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#shoporg12</a> event! It was an excellent mix of connections, learnings, and inspiration.</p>
 <a href="https://www.thesocialcmo.com/2012/09/rt-liz_greene-thanks-s/">read more...</a>]]></content:encoded>
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		<title>Logistics is the main bat&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/logistics-is-the-main-bat-2/</link>
		<comments>https://www.thesocialcmo.com/2012/09/logistics-is-the-main-bat-2/#respond</comments>
		<pubDate>Sat, 15 Sep 2012 00:45:34 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#MatrixCommerce]]></category>
		<category><![CDATA[#shoporg12]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/logistics-is-the-main-bat-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Logistics is the main battleground in e-commerce going forward ~ @David_Walmsley of @MarksAndSpencer #shoporg12 #MatrixCommerce read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Logistics is the main battleground in e-commerce going forward ~ <a href="http://www.twitter.com/David_Walmsley" target="_blank">@David_Walmsley</a> of <a href="http://www.twitter.com/MarksAndSpencer" target="_blank">@MarksAndSpencer</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#shoporg12</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MatrixCommerce</a></p>
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		<title>Jamie @Nordstrom: @Twitte&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/jamie-nordstrom-twitte-2/</link>
		<comments>https://www.thesocialcmo.com/2012/09/jamie-nordstrom-twitte-2/#respond</comments>
		<pubDate>Sat, 15 Sep 2012 00:42:54 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#shoporg12]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/jamie-nordstrom-twitte-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: Jamie @Nordstrom: @Twitter fave SM way to talk to customers: 1 day so many cust tweets put in #TwitterJail! #shoporg12 http://t.co/z8ms3Nli read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>Jamie <a href="http://www.twitter.com/Nordstrom" target="_blank">@Nordstrom</a>: <a href="http://www.twitter.com/Twitter" target="_blank">@Twitter</a> fave SM way to talk to customers: 1 day so many cust tweets put in <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#TwitterJail</a>! <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#shoporg12</a> <a href="http://t.co/z8ms3Nli" target="_blank">http://t.co/z8ms3Nli</a></p>
 <a href="https://www.thesocialcmo.com/2012/09/jamie-nordstrom-twitte-2/">read more...</a>]]></content:encoded>
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		<title>&#8216;Customers who download a&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/customers-who-download-a-2/</link>
		<comments>https://www.thesocialcmo.com/2012/09/customers-who-download-a-2/#respond</comments>
		<pubDate>Sat, 15 Sep 2012 00:18:45 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#shoporg12]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/customers-who-download-a-2/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: &#8216;Customers who download a retailer&#8217;s app are 60% more likely to buy when in-store&#8217; ~ Chris Ladd @claddrbk @ShopOrgSummit #shoporg12 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>&#8216;Customers who download a retailer&#8217;s app are 60% more likely to buy when in-store&#8217; ~ Chris Ladd <a href="http://www.twitter.com/claddrbk" target="_blank">@claddrbk</a> <a href="http://www.twitter.com/ShopOrgSummit" target="_blank">@ShopOrgSummit</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#shoporg12</a></p>
 <a href="https://www.thesocialcmo.com/2012/09/customers-who-download-a-2/">read more...</a>]]></content:encoded>
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		<title>RT @FitForCommerce: @inno&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/rt-fitforcommerce-inno/</link>
		<comments>https://www.thesocialcmo.com/2012/09/rt-fitforcommerce-inno/#respond</comments>
		<pubDate>Fri, 14 Sep 2012 05:31:30 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#shoporg12]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/rt-fitforcommerce-inno/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: RT @FitForCommerce: @innotrac has a very cool to-scale model of their newest fulfillment center. Check it out at booth 635 #shoporg12 ht &#8230; read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>RT <a href="http://www.twitter.com/FitForCommerce" target="_blank">@FitForCommerce</a>: <a href="http://www.twitter.com/innotrac" target="_blank">@innotrac</a> has a very cool to-scale model of their newest fulfillment center. Check it out at booth 635 <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#shoporg12</a> ht &#8230;</p>
 <a href="https://www.thesocialcmo.com/2012/09/rt-fitforcommerce-inno/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>‘Juicing Your Conversio&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/juicing-your-conversio-3/</link>
		<comments>https://www.thesocialcmo.com/2012/09/juicing-your-conversio-3/#respond</comments>
		<pubDate>Thu, 13 Sep 2012 15:06:39 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#MMchat]]></category>
		<category><![CDATA[#shoporg12]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/juicing-your-conversio-3/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: ‘Juicing Your Conversion Rates With Ad-retargeting’ Next week&#8217;s 112th #MMchat with the AMAZING @TamiCann izzaro of @IBM! Cheers! #shoporg12 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>‘Juicing Your Conversion Rates With Ad-retargeting’ Next week&#8217;s 112th <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#MMchat</a> with the AMAZING <a href="http://www.twitter.com/TamiCann" target="_blank">@TamiCann</a> izzaro of <a href="http://www.twitter.com/IBM" target="_blank">@IBM</a>! Cheers! <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#shoporg12</a></p>
 <a href="https://www.thesocialcmo.com/2012/09/juicing-your-conversio-3/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GREAT surprise to catch u&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/great-surprise-to-catch-u/</link>
		<comments>https://www.thesocialcmo.com/2012/09/great-surprise-to-catch-u/#respond</comments>
		<pubDate>Thu, 13 Sep 2012 07:15:39 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#shoporg12]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/great-surprise-to-catch-u/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: GREAT surprise to catch up with @DavidIanGray my friendly retail strategy guru from Vancouver at @ShopOrgSummit! Cheers! #shoporg12 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>GREAT surprise to catch up with <a href="http://www.twitter.com/DavidIanGray" target="_blank">@DavidIanGray</a> my friendly retail strategy guru from Vancouver at <a href="http://www.twitter.com/ShopOrgSummit" target="_blank">@ShopOrgSummit</a>! Cheers! <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#shoporg12</a></p>
 <a href="https://www.thesocialcmo.com/2012/09/great-surprise-to-catch-u/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CMO of @Crocs @AndrewDavi&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/cmo-of-crocs-andrewdavi/</link>
		<comments>https://www.thesocialcmo.com/2012/09/cmo-of-crocs-andrewdavi/#respond</comments>
		<pubDate>Thu, 13 Sep 2012 04:42:45 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#shoporg12]]></category>
		<category><![CDATA[CMO]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/cmo-of-crocs-andrewdavi/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: CMO of @Crocs @AndrewDavison said Crocs will be focusing on telling their story directly to consumers using social channels. #shoporg12 #CMO read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>CMO of <a href="http://www.twitter.com/Crocs" target="_blank">@Crocs</a> <a href="http://www.twitter.com/AndrewDavison" target="_blank">@AndrewDavison</a> said Crocs will be focusing on telling their story directly to consumers using social channels. <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#shoporg12</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#CMO</a></p>
 <a href="https://www.thesocialcmo.com/2012/09/cmo-of-crocs-andrewdavi/">read more...</a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8216;Customers who download a&#8230;</title>
		<link>https://www.thesocialcmo.com/2012/09/customers-who-download-a/</link>
		<comments>https://www.thesocialcmo.com/2012/09/customers-who-download-a/#respond</comments>
		<pubDate>Thu, 13 Sep 2012 03:02:49 +0000</pubDate>
		<dc:creator>TheSocialCMO</dc:creator>
				<category><![CDATA[TheSocialCMO Tweets]]></category>
		<category><![CDATA[#shoporg12]]></category>

		<guid isPermaLink="false">http://www.thesocialcmo.com/2012/09/customers-who-download-a/</guid>
		<description><![CDATA[ <strong><em>commentary</em></strong>: &#8216;Customers who download a retailer&#8217;s app are 60% more likely to buy when in-store&#8217; ~ Chris Ladd @claddrbk @ShopOrgSummit #shoporg12 read more...]]></description>
			<content:encoded><![CDATA[ <strong><em>commentary</em></strong>: </span><p>&#8216;Customers who download a retailer&#8217;s app are 60% more likely to buy when in-store&#8217; ~ Chris Ladd <a href="http://www.twitter.com/claddrbk" target="_blank">@claddrbk</a>  <a href="http://www.twitter.com/ShopOrgSummit" target="_blank">@ShopOrgSummit</a> <a href="http://www.thesocialcmo.com/tag/%post_tag%/">#shoporg12</a></p>
 <a href="https://www.thesocialcmo.com/2012/09/customers-who-download-a/">read more...</a>]]></content:encoded>
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