Want a Marketing Edge? Write to Be Read

The chief purpose in communication is to be read. Whether it’s emails, texts, tweets, blog posts, letters, memos, or proposals—we want people to read what we’ve written. Good writing is clear, readable, and audience appropriate. It attracts the reader to the message. On several occasions, I have read a book review in the Wall Street Journal and within the hour left my house and bought the book—Eats, Shoots & Leaves by Lynne Truss was one of them. That’s effective book review writing.

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Social Differences in Management vs Leadership

Is there a difference between being a leader and being a manager? The answer to this question is – yes- indeed there is clearly a difference. A friend of mine once said, “you show me someone who can get a group of unpaid volunteers to work together and accomplish something great- there you will find a leader.” Let’s take a closer look at both management and leadership.

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