Scary Fact: Did you know that 56% of top brands did NOT respond to customer comments on their Facebook page in 2011? — A.T. Kearney
PR has awesome power to build, maintain and protect brands, especially now, with the ever-expanding social universe at our fingertips. This has spawned an entirely new, but totally related, subcategory to the practice of public relations that we like to call #SOcialpr, here at Strategic Objectives.
It used to be that PR Pros targeted the mainstream media to make (or stifle) news for our clients. Today, thanks to the rapidly proliferating presence, and usage, of social networks, our sphere of influence must now reach out to widely diversified communities including social influences and bloggers/citizen journalists, employees, customers, shareholders, stakeholders and consumers themselves.
You say you want to get closer to customers, but your actions are different than your words.
I had a stint one summer in my early twenties as an Executive Assistant to a CEO. Most of my role involved “managing” the CEO’s inbox. That meant printing out every email.
This past week, I attended the IBM Smarter Commerce Global Summit, which was held in Madrid, Spain. As part of the IBM Smarter Commerce Global Summit, I led the Marketing Innovation Summit which brought together marketing professionals to network and discuss best practices. Of the 1,700 conference attendees, more than one thousand came from marketing backgrounds, providing a rich and in-depth conversation surrounding best practices for marketing effectiveness.