Empowering your employees will result in success for your brand…
Every retail employee is an individual with their own unique skills, outlook, and ability to solve problems. With the right training, an employee can learn to be a true ambassador for your brand, an asset to your company’s image, and a key reason that loyal customers keep coming back to your business. However, many brands put their public-facing employees into a box, with a selection of scripted responses and not many tools for genuinely addressing the problems of their customers. For them, promoting the brand is an afterthought and customer service is a means to an end.
Not every brand operates that way, of course, and the smart ones empower their employees to be more than robots. Treating your retail employees more like Mary Kay reps, rather than cogs in the machine, is crucial for establishing a better customer experience.