Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of my biggest pet peeves, and here’s why.
Isn’t it great when you unsubscribe and start getting more emails?
Signing up for any type of email marketing list is always a leap of faith, but when everyone is professional about the process, the risk is supposed to be minimal. I sign up, see what you have to offer, and decide whether I want to stick around for more. You hold up your end of the bargain by sending quality content or offers and providing an easy way to unsubscribe if I decide it’s not for me. If I do choose to unsubscribe, then that should be the end of it. But that’s where things most often get tricky these days.