Alone we can do so little; together we can do so much!
Digital transformation is the new black. It is one of those catch-all terms that seems to describe any investment in trending digital technologies and modern processes and philosophies. Depending on the role, department and mindset, digital transformation means many things to many different people But, digital transformation is much more than just “digital.” It is also the construct for the future of business.
What is influence, exactly? And what does having influence mean in today’s world? According to Merriam-Webster, influence is:
Social Selling is all the rage and if not already, will very soon be the ‘go to’ methodology for B2B sales success! For B2B salespeople and leaders, do you know what your personal Social Selling Index (SSI) is or the SSI of all your sales team members and how this compares to Social Sellers in your network and Industry?
Whether you’re just setting out on your Social Selling journey or have already attempted and don’t feel you’re getting the results expected, there’s a formula I call the 3Cs of Social Selling. These are Content, Curation and Community and building these three legs allow you to create a virtual Social Selling stool which will stand on its own and combined these 3 components will synergistically deliver greater results than any of these 3 strategies employed individually.
My answer…
For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle…
“Growth hacking refers to a set of marketing experiments that lead to growth of a business. So it happens that growth hacking is usually about social media, viral marketing and other relatively novel marketing methods. And none of these methods can be done without tools. How to go about it? What tools will help you? Or perhaps no tools are good enough? I’ve decided to ask the experts – people who’ve been doing growth hacking successfully for years using all the help from the available software.” ~Alina Gorbatch
