THE SOCIAL CMO Blog
Alone we can do so little; together we can do so much!
Excellent post, Amber. Thank you for making some great points, and quite succinctly, I might add
Some may consider them as “nothing new” …. And that is the point. It is not new, but why do we have so few, who epitomize some of these must-have traits?
Those who cannot adapt to the rapidly changing ecology, led by the real-time democratization of information, and opinions, will falter, and most likely, wither away.
This is an excellent, and timely post Amber. I will have a post coming out this week that completes a Project Management series, and I must say that it emphasizes most of the skills that you point out here. In our increasingly digital world, the ‘soft-skills’ required to craft appropriate strategies and then to execute are becoming harder to find. It’s about more than a fancy social media presence and some tweeting. We need business people with real skills, who can develop real relationships and get things done.
Amber, I wouldn’t be surprised if this becomes one of the most popular posts on this blog!
Having been in “business” for over 26 years, with 16 years in marketing and hitech, I have worked with many professionals who lack the rudimentary skills to “do business”.
I’ve seen unskilled sales reps earning more then they should and highly skilled field engineers earning less than they deserve.
Fortunately, I have also worked with (and learned from) people who have helped me hone and improve my business skills.
There are two things I think happening that give me hope that more business professionals will take skill and knowledge development more seriously.
First, there are people out there that are showcasing their abilities using social media as a channel to do so. These people are putting themselves “out there” and sharing their knowledge and becoming “thought leaders”. They are sharing their experiences. More and more business professionals will be pressured to have some form of online presence in order to be taken seriously.
Second, the people that will get ahead are the ones that want to learn and know more. The ones that ask the questions: why, how, who and what. The ones that yearn to know more and share what they learn. If you don’t have a learning mindset you will be left behind.
Where do we go from here?
There are haves and have nots in social media land (business in general as well) when it comes to skills. My belief is we need to all help each other get better.
Also, nobody is perfect and it’s ok to make mistakes. There will be times when a new blogger will misspell something in a blog post. The first posts by a future thought leader may be poorly written. Someone will accidentally send a retweet out they didn’t mean to.
We need to let people get their legs, take risks and be encouraged to do so. They should, however, aspire to get better, learn and share what they know and become better at what they do as a result.
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