THE SOCIAL CMO Blog
Alone we can do so little; together we can do so much!
Love the article, keep the drums beating and we can all learn from those above, especially Christine.
Tip: How frequently do your Sales and Marketing team formally meet to discuss and review this stuff? Increase the frequency.
Good article. thank you
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I see more and more companies are looking to create one integrated funnel with joint ownership by sales and marketing. The handover event has to be eliminated to eliminate the contention between the two functions.
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