6 thoughts on “Sales and Marketing Alignment: What the Experts Have to Say

  1. Kent

    Love the article, keep the drums beating and we can all learn from those above, especially Christine.

    Tip: How frequently do your Sales and Marketing team formally meet to discuss and review this stuff? Increase the frequency.

  2. I see more and more companies are looking to create one integrated funnel with joint ownership by sales and marketing. The handover event has to be eliminated to eliminate the contention between the two functions.

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