2 thoughts on “Hey, Small Business, DON’T build a website… build a Marketing Platform!

  1. Hi Alex, just came across this article, and I wanted to say,well done! Too many times I see small businesses starting up create a website, only to abandon it, or not use it to the fullest potential.

    Social media can be used in coordination with a website, but right now the things you mentioned – Twitter,blogs, even Facebook – are all good ways to get the word out about a new or growing venture.

    Best of luck to all!

    Cheers,
    Rebecca
    The Microsoft SMB Outreach Team

  2. Exactly!

    Accountants don’t build spreadsheets, the build accounting systems.

    HR practitioners don’t build resume databases, they build HRIS platforms.

    Same goes for Marketers. Thanks for putting it in to simple, straightforward words.

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