THE SOCIAL CMO Blog
Alone we can do so little; together we can do so much!
Nice post. I really like the ways you’ve characterized the two mindsets.
What about “Social Steve” — the folks who are enthusiastic and move headlong into building things, but don’t quite seem to grasp the business implications of things?
A few years ago it seemed that the world was 95% “Sue’s”. Thankfully, I’m running into fewer and fewer Sue’s these days.
A danger there to be sure! Enthusiams without direction = anarchy : )
Mark: great insights and some I’ve had as well from the client side. What I have learned is you also have to lead people by actions and hope they will “get it” later (give someone what they want first so later you can give them what they really need). As usual, I love reading your stuff!! Keep it coming. All the best, Amy
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