Alone we can do so little; together we can do so much!
Paul Greenberg, founder of the 56 Group, Social CRM expert and keynoter at the LiNC conference this year, gives his take on the Social CRM industry and what companies are, and aren’t doing….
Key takeaway for me is how Social CRM is one of the driving factors creating the need for the types of functional integration described in my recent post Facilitating Integration: Functional lines blurring due to social media.
Follow Paul Greenberg on Twitter @pgreenbe
Social shopping has many components is expanding everyday, and has been around for centuries. Women shop socially with friends and family, and always have, so convincing them to share, participate and have fun with it is not the issue, but rather its the myriad of choices, the ever evolving applications, and the education process that goes along with all this innovation.
The problem as I see it is discovering and using the appropriate applications that will get the traction and scale required to make them valuable to both shoppers and brands alike.
Brands needs to work with companies that specialize in getting out on the front lines constantly testing, vetting and crowd sourcing to determine the viability, user friendliness, and potential long term value of new applications and how they will change the evolving social shopping landscape.
Ted Rubin