THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries from May 28th, 2010

6 Tips for Finding Great Content to Share on Twitter #sm

May 28th, 2010 · Comments Off · All Posts, GlenGilmore

In the land of Twitter, you are known by what you tweet Finding and sharing great content is the key to establishing yourself as a thought leader in the arena of social media. Here are some Twitter tips on how to find and share great content: 1. Do a Twitter search of users to identify […]

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Atlassian’s Attains Big Milestone for Room to Read Through Cause Marketing

May 26th, 2010 · Comments Off · All Posts, JeffAshcroft

Atlassian, makers of collaboration and developer tools, announced that its Starter license program has generated over $500,000 in donations to Room to Read, a global nonprofit organization focused on literacy and gender equality in education, in just 12-months. In April, 2009, Atlassian first introduced its Starter licenses to enable small teams and software startups of […]

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How to be a media maven

May 25th, 2010 · Comments Off · All Posts, TreyPennington

Want to accumulate influence? Here’s the really, really cool thing about it: all you have to do is really pay a lot of attention to others. Boom. There you go. That’s it. When that attention comes from a heart overflowing with a genuine interest and care for others, you’re well on your way to becoming […]

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How Social Media Gives The Public The Power Over Your Brand

May 21st, 2010 · Comments Off · All Posts, JaimeAlmond

Now more than ever, the public have their own media channels through Blogs, websites, social media sites. Market Research firm, IDC, reports that North American online users spend about 32.7 hours a week on the Internet, almost twice as much time as spent watching television (16.4 hours) and more than eight times as much time […]

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How IT Services Companies can prepare for Social CRM opportunity

May 21st, 2010 · Comments Off · All Posts, Dr.HarishKotadia

In one of my earlier post, I highlighted the Social CRM opportunity for IT Services Companies. In this post, I want to elaborate further on it by explaining HOW they can leverage this opportunity. First step is to understand how customers of clients are using various Social Media channels (like Facebook or Twitter). And since […]

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Social media mastery is a mindset

May 21st, 2010 · 3 Comments · All Posts, MarkSchaefer

I’ve been teaching classes on social media marketing to business professionals for about a year now and I’ve found there’s definitely a group that “gets it” and a group that doesn’t. The successful ones keep in touch with me long after the class is over and tell me how the social web has dramatically changed […]

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Are you an elite?

May 21st, 2010 · Comments Off · All Posts, SethGodin

In the developing world, there’s often a sharp dividing line between the elites and everyone else. The elites have money and/or an advanced education. It’s not unusual to go to the poorest places on earth and find a small cadre of people who aren’t poor at all. Sometimes, this is an unearned position, one that’s […]

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Online Ad Targeting Is Pretty Much Like Dating

May 20th, 2010 · 1 Comment · All Posts, ScottMonty

It turns out that it’s pretty simple to understand what women want. All you have to do is ask them. Of course, you have to be listening and willing to put it into practice. Having been married for nearly 9 years, I’m no genius at dating; but there are some parallels here that even my […]

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Why I Don’t Want Traffic

May 19th, 2010 · 3 Comments · All Posts, RickWion

Having worked in the digital world for more than 14 years now, I’ve seen lots of trends come and go–does anyone remember “push marketing”? But during that time, Web traffic has been the constant metric for measuring success…until now. I’ve come to realize that I really don’t care about Web site traffic. Site visits are […]

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Greyson Chance: What A Sixth Grader Teaches Us About Social Media

May 18th, 2010 · 1 Comment · All Posts, GlenGilmore

In a matter of days, a sixth grader from Oklahoma, twelve-year-old Greyson Chance, has become a YouTube sensation, garnering over 15 million views, an appearance on the Ellen show, and a recording contract. In the process, this kid from Oklahoma has given a few lessons for students of social media: 1. Find and learn from […]

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