In the land of Twitter, you are known by what you tweet Finding and sharing great content is the key to establishing yourself as a thought leader in the arena of social media. Here are some Twitter tips on how to find and share great content: 1. Do a Twitter search of users to identify [...]
Tags:
Atlassian, makers of collaboration and developer tools, announced that its Starter license program has generated over $500,000 in donations to Room to Read, a global nonprofit organization focused on literacy and gender equality in education, in just 12-months. In April, 2009, Atlassian first introduced its Starter licenses to enable small teams and software startups of [...]
Tags:
Want to accumulate influence? Here’s the really, really cool thing about it: all you have to do is really pay a lot of attention to others. Boom. There you go. That’s it. When that attention comes from a heart overflowing with a genuine interest and care for others, you’re well on your way to becoming [...]
Now more than ever, the public have their own media channels through Blogs, websites, social media sites. Market Research firm, IDC, reports that North American online users spend about 32.7 hours a week on the Internet, almost twice as much time as spent watching television (16.4 hours) and more than eight times as much time [...]
Tags:Brand·crisis·crisis management·Jaime Almond·public power
In one of my earlier post, I highlighted the Social CRM opportunity for IT Services Companies. In this post, I want to elaborate further on it by explaining HOW they can leverage this opportunity. First step is to understand how customers of clients are using various Social Media channels (like Facebook or Twitter). And since [...]
Tags:IT services·opportunity·preparation·social crm·social media analytics·social media measurement·social media monitoring
I’ve been teaching classes on social media marketing to business professionals for about a year now and I’ve found there’s definitely a group that “gets it” and a group that doesn’t. The successful ones keep in touch with me long after the class is over and tell me how the social web has dramatically changed [...]
In the developing world, there’s often a sharp dividing line between the elites and everyone else. The elites have money and/or an advanced education. It’s not unusual to go to the poorest places on earth and find a small cadre of people who aren’t poor at all. Sometimes, this is an unearned position, one that’s [...]
Tags:actively engaged·challenged to grow·cycle of discovery·difference·dividing line·elite·engagement·mission·seeking out change·shipping
It turns out that it’s pretty simple to understand what women want. All you have to do is ask them. Of course, you have to be listening and willing to put it into practice. Having been married for nearly 9 years, I’m no genius at dating; but there are some parallels here that even my [...]
Tags:brands·dating·engagement·targeted ads·trusted brands·women
In a matter of days, a sixth grader from Oklahoma, twelve-year-old Greyson Chance, has become a YouTube sensation, garnering over 15 million views, an appearance on the Ellen show, and a recording contract. In the process, this kid from Oklahoma has given a few lessons for students of social media: 1. Find and learn from [...]
Tags:Greyson Chance·Lady Gaga·lessons·model of success·social media·viral video·You Tube
Why I Don’t Want Traffic
May 19th, 2010 · 3 Comments · All Posts, RickWion
Having worked in the digital world for more than 14 years now, I’ve seen lots of trends come and go–does anyone remember “push marketing”? But during that time, Web traffic has been the constant metric for measuring success…until now. I’ve come to realize that I really don’t care about Web site traffic. Site visits are [...]
[Read more →]
Tags:comments·conversation·key metrics·posts·replies·traffic